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Properly
Sale assurance backed real estate marketplace
- 101-200 employees
- B2C
- Property
- Retail
- Marketplace
- Real Estate
- Data Analysis
- Downtown Toronto, Toronto, ON
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Company mission
To make real estate customer-centric
Our take
Properly is a technology company trying to fundamentally shake up Canada’s $60B real estate industry with a new way to buy and sell homes that takes the stress out of a life changing transaction.
Their major differentiator is that Properly provides Sale Assurances to home sellers, acting as a backstop if a seller cannot find a buyer on the open market. This means that sellers no longer have to time the sale of their current home with the purchase of their next one.
The startup has successfully rolled out in Toronto and now Vancouver. Continuing to expand into different Canadian markets is the priority while further refining the product.
The biggest challenge for Properly will be competing with any volatility in the market. Sales Assurances are a risky, capital intensive offering but if they can make it work, they will have truly revolutionised the real estate market for the benefit of average buyers.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Employee discount On Properly’s services
- Unlimited vacation
- $1,000 annual professional development budget
- Lots of Social events (in person and remote)
- Generous parental leave
- Extended health benefits and life insurance from day 1
- Home office budget
- Company equity For all full-time employees
Company values
- Put people first
- Act like an owner
- Dream big
- Compete as a team
- Have strong opinions, loosely held
- Raise the bar
Funding (last 2 of 3 rounds)
Aug 2022
$27.9m
LATE VC
Jul 2021
$35m
SERIES B
Total funding: $72m
This company has top investors
Leadership
Anshul Ruparell
(CEO)Experience launching and building innovative companies, including Poncho, Merlin, and Managed by Q (each of which were acquired). Held roles in venture capital, private equity, and investment banking at FJ Labs, CPPIB, and Merrill Lynch.
Craig Dunk
(CTO)One of the first 50 employees at Research in Motion, co-creating BlackBerry Messenger and Relay. A senior leader at VarageSale and Desire2Learn