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To make healthy products affordable and accessible to everyone by changing the current supply chain.
-2% employee growth in 12 months
Public Goods is offering a solution to a problem with the big online retailers, like Amazon, where users often complain of being overwhelmed by the choice of brands. Instead, the company offers only one type of each product which comes in clean, minimalist packaging. It works as a direct-to-consumer online goods store that charges an annual membership fee, in return for access to low-priced, high-quality goods.
The subscription model is not dissimilar to retail giants Costco, but the focus on sustainable products sets the company apart. The sustainable goods market as a whole is valued at around $150 billion, and conscious shopping is on the up in the US, with over half of consumers now leaning more heavily towards socially and environmentally responsible brands.
The key to Public Goods' future is simply whether or not it can make money while offering low-cost products. The warning tale comes in the shape of one of its now-defunct competitors, Brandless, who had to cease operations despite huge financial backing. It’s a pitfall it's confident of avoiding, as Public Goods hasn’t locked itself into the same rock bottom price point that became the undoing of Brandless.
Steph
Company Specialist at Welcome to the Jungle
Dec 2022
$9.8m
SERIES A
Aug 2020
$15m
SERIES A
Michael Ferchak
(COO)Began career as an Apple Tech Consultant at Mann Consulting. Went on to become V.P of Operations at Sync Labs. Spent 10 years as Managing Director of Fusion International Limited.
Morgan Hirsh
(CEO)Founder of the Call Centre, ACS. Then worked on Program Syndication at Mindshare. Spent 8 years at Fullum & Holt, where they were promoted from Creative Director to President after 2 years.