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PureGym

Affordable gym operator

PureGym logo
1001+ employees
  • B2C
  • Retail
  • Personal health
  • Fitness
  • Wellbeing
Leeds City Centre, Leeds, UK

Company mission

Pure Gym's mission is to inspire a healthier world by providing members with affordable access to the benefits that being active can offer.

Our take

Finding an affordable fitness gym can be difficult, particularly for people who move location regularly and are on a budget. Lengthy contracts, expensive direct debits, and additional fees for classes quickly add up to make gym memberships difficult to afford, and location changes can instantly result in memberships becoming worthless.

Pure Gym provides over 320 fitness gyms in the UK, with every gym being accessible to any member regardless of location, and memberships being free to cancel at any time with no additional costs or contractual obligations. The company also focuses on making its gym memberships affordable to everyone, offering student discounts and low monthly prices that include a wide range of classes.

The company’s main challenge will manifest as other UK-based fitness gym chains that offer similar location flexibility, but Pure Gym stands out by also focusing on affordability and zero-commitment memberships. Alongside a savvy cost-of-living-crisis spurred refinancing package, PureGym is also expanding globally, opening 12 new franchises in the US, Dubai, and Saudi Arabia with plans to open more internationally.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Gym membership for you +1
  • Personal private healthcare
  • Company pension contribution
  • 25 days annual leave + 1 Additional day off on top of annual leave entitlement
  • Life insurance
  • Flexible working

Company values

  • Make a Difference - Excite and inspire others. 'Own it' and be the best we can be
  • Focus on the Detail - Care about the little things. Have determination and resilience to get the job done
  • Stand Shoulder to Shoulder - Collaborate and share with each other. Include everyone and embrace uniqueness
  • Play to Win - Improve and innovate - never get complacent. Challenge ourselves and each other. Celebrate our success

Funding (last 2 of 6 rounds)

Sep 2024

$183.1m

GROWTH EQUITY VC

Dec 2021

$396m

GROWTH EQUITY VC

Total funding: $587.8m

Leadership

Experience as Director of Strategic Development for Trinity Mirror from 2003 to 2006, and as Director of Candover Partners from 2006 to 2010. CEO of Wiggle Ltd from 2009 to 2013.

People progressing

Jake has been in Health & Fitness industry for 30+ years. He's worked in positions bottom to top; cleaner to regional manager and now a Business Analyst in PureGym's delivery team

Gary is a servant leader that focuses on culture and thrives on the development of the team, understanding their goals and giving them opportunities to grow.

Diversity, Equity & Inclusion at PureGym

Billie O'Dowd headshot

Billie O'Dowd (HR Administration Assistant)

  • We aim to be an inclusive and welcoming business for our members and our people because we believe that we can have a bigger impact when we embrace our differences to drive our business results and create a better future every day
  • Our Employee Network Groups (ENGs) support our Diversity and Inclusion Strategy and an inclusive working environment
  • We partner with D&I community partners to advise on D&I best practice and initiatives
  • We have held onto the entrepreneurial spirit that has helped us to become a successful business, working hard to achieve our mission but having a lot of fun together along the way
  • We run unconscious bias workshops and training for all team members
  • At the heart of any culture are the individuals that own it. Linked to our values and our brand promise of ‘everybody welcome’, our inclusion strategy has helped us develop an ethos that we call ‘Free to Be’ because we want everyone in the PureGym family to feel free to be who they really are and embrace each other’s differences

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