PureGym

Pure Gym provides over 320 fitness gyms in the UK, with every gym being accessible to any member regardless of location, and memberships being free to cancel at any time with no additional costs or contractual obligations. The company also focuses on making its gym memberships affordable to everyone, offering student discounts and low monthly prices that include a wide range of classes.

The company’s main challenge will manifest as other UK-based fitness gym chains that offer similar location flexibility, but Pure Gym stands out by also focusing on affordability and zero-commitment memberships. Alongside a savvy cost-of-living-crisis spurred refinancing package, PureGym is also expanding globally, opening 12 new franchises in the US, Dubai, and Saudi Arabia with plans to open more internationally.