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Pure Gym's mission is to inspire a healthier world by providing members with affordable access to the benefits that being active can offer.
Finding an affordable fitness gym can be difficult, particularly for people who move location regularly and are on a budget. Lengthy contracts, expensive direct debits, and additional fees for classes quickly add up to make gym memberships difficult to afford, and location changes can instantly result in memberships becoming worthless.
Pure Gym provides over 320 fitness gyms in the UK, with every gym being accessible to any member regardless of location, and memberships being free to cancel at any time with no additional costs or contractual obligations. The company also focuses on making its gym memberships affordable to everyone, offering student discounts and low monthly prices that include a wide range of classes.
The company’s main challenge will manifest as other UK-based fitness gym chains that offer similar location flexibility, but Pure Gym stands out by also focusing on affordability and zero-commitment memberships. Alongside a savvy cost-of-living-crisis spurred refinancing package, PureGym is also expanding globally, opening 12 new franchises in the US, Dubai, and Saudi Arabia with plans to open more internationally.
Freddie
Company Specialist at Welcome to the Jungle
Sep 2024
$183.1m
GROWTH EQUITY VC
Dec 2021
$396m
GROWTH EQUITY VC
Humphrey Cobbold
(CEO)Experience as Director of Strategic Development for Trinity Mirror from 2003 to 2006, and as Director of Candover Partners from 2006 to 2010. CEO of Wiggle Ltd from 2009 to 2013.
Jake has been in Health & Fitness industry for 30+ years. He's worked in positions bottom to top; cleaner to regional manager and now a Business Analyst in PureGym's delivery team
Gary is a servant leader that focuses on culture and thrives on the development of the team, understanding their goals and giving them opportunities to grow.
Billie O'Dowd (HR Administration Assistant)
All
Challenging work (1)
Opportunities to learn (1)
Career progression (1)
Tech & tools (1)
Meaningful work (1)
Nice people (1)
My opinions are valued (1)
Open and honest communication (1)
Supportive management (1)
People of all backgrounds are welcomed (1)
With a team mindset focused towards sharing knowledge and helping teammates with their personal development, the chances to grow at PureGym are ample. Our highly supportive Learning & Development team actively encourage and finance opportunities to attend learning events such as lectures and conferences - which enables further understanding via a wider range of perspectives.
Software Engineering
Opportunities to learn
Dec 2022
The leadership at every level of PureGym has secure foundations built on transparency, trust and understanding. It is this that underpins our culture and assures our teams that they are led with heart and accountability. With a crystal clear vision and sense of purpose, we really understand why our work is so important - which is reinforced often by our leadership team. Great emphasis is placed on the impact of what we do every day across the business, and what it means for our members, which is powerfully motivating and inspiring.
Software Engineering
Strong leadership
Dec 2022
Progressing at PureGym is facilitated by a continuously evolving framework that visualises the opportunities available across our department. This helps to provide us with opportunities for vertical and horizontal movement, as well as clear feedback that gives areas of growth to work towards. It is this kind of clarity and variety of opportunity that enables a high level of personal and professional development - something that is given the utmost priority by all leaders across the business. I really feel like this is the greatest chance to grow I have had in my entire career, due to the resources available, the capability and the intent of our leadership, and the intelligence and experience of the teammates I am surrounded by.
Software Engineering
Career progression
Dec 2022
PureGym is growing across all business functions to support UK and international growth. We are currently the largest gym provider in the UK but have plans to double in size over the next few years. We have also launched in Denmark, Switzerland, US and the UAE in the last few years and are continuing to open new sites in new regions and countries. Our team is growing with lots of opportunities for career progression, the business is committed to investing in its people.
People, HR, Recruitment
Growing fast
Nov 2022
PureGym is on a mission to inspire a healthier nation by delivering high quality, affordable fitness that can be accessed flexibly. The mantra is everybody welcome and the is evident in business decisions and supporting members.
People, HR, Recruitment
Inspiring mission
Nov 2022
There is an emphasis on diversity and inclusion and ensuring that everybody's voice is heard equally, there is a lot of training on things like unconscious bias, LGBTQ+ and diversity and inclusion. The training makes it clear that inclusion is a priority, and shows how we can all be more inclusive in our day-to-day.”
People, HR, Recruitment
People of all backgrounds are welcomed
Nov 2022
I love working for PureGym because it's the UK's favourite gym and it feels good to know that my work makes a positive impact on people's wellbeing.
Product
Meaningful work
Oct 2022
At PureGym everyone's voice is being heard and respected. We have regular meetings with different teams to make sure the best execution of our final product is made.
Product
My opinions are valued
Oct 2022
PureGym doesn't have a blaming culture which means we are free to express our opinions honestly. We focuses on delivering work and value any feedback from the team.
Product
Open and honest communication
Oct 2022
Super friendly team, everyone is very supportive of each other and great to work with in a remote environment. Great at healthy debate in a respectful atmosphere
Product
Nice people
Oct 2022
Flexible working and prioritising the wellbeing of employees is very evident and a distinct advantage to working at PureGym. Mental and physical health is at the heart of everything.
Product
Focus on employee wellbeing
Oct 2022
Friendly colleagues at all levels of management, everyone is very approachable and listens to everyone's opinions. There are channels to do innovative work and be supported in doing so.
Product
Flat hierarchy
Oct 2022
Having worked for PureGym for more than 7 years, I have seen the IT department scale up from a team of 4 people to now being almost 100 strong. With such scaling comes a lot of challenges, all of which we have met, and continue to meet, with fervor. PureGym, over the last couple of years, has evolved to become a group as it began to scale globally. This has, understandably, not come without its technical challenges in terms of the planning, organization, execution and testing of our technical infrastructure and applications, to support this endeavor.
Software Engineering
Challenging work
Oct 2022
As a Quality Assurance Engineer, one of the most important things for me, when joining a company, is knowing that the business cares about quality and recognizes the importance of testing. PureGym has certainly exceeded my expectations in this regard as we are very test-heavy in our developmental processes. Our senior management team also actively bear testing resources in mind when resourcing developers for projects. This is one of many things that makes me feel valued and appreciated.
Software Engineering
Supportive management
Oct 2022
PureGym believes in innovation and iterative improvement. The technology stack that we use has evolved over the years, though cautiously, to ensure that we remain current and competitive. Our Quality Assurance team is very technically strong. We have built up a substantial suite of automation testing frameworks, written from the ground up, that are exercised daily and are well-embedded into their respective development pipelines. These play a significant role in ensuring that all deliverables are consistently of a high quality across the estate.
Software Engineering
Tech & tools
Oct 2022