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PureSpectrum
Market research and insights platform
- 101-200 employees
- B2B
- Legal
- Market research
- SaaS
- Westlake Village, CA
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Company mission
To help insights professionals make decisions more efficiently, and faster than ever before.
Few candidates hear
back within 2 weeks
Our take
In the fast-moving business world, keeping up to date with trends requires a lot of manpower, especially with changes occurring faster than ever before in the digital age. PureSpectrum is an end-to-end research and insights platform that aims to make the job of market researchers easier through flexible and easy-to-integrate technology that generates sample surveys. PureSpectrum’s Marketplace Platform combines with PureScore, a first-of-its-kind respondent-level scoring system that provides precision data for researchers.
Survey software is a rapidly developing market and PureSpectrum is not short on competitors. Its regular product innovations, though, are bound to help retain PureSpectrum's edge.
After founding in 2015, PureSpectrum had a slow start but has found its feet in the 2020s, having been awarded substantial rounds of funding that allowed it to expand its Australia and New Zealand team. It is also boosting product innovation and data quality, at a time when precision data quality is of great importance in a strained economy.
Steph
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Mar 2023
$37m
LATE VC
Apr 2021
$17m
SERIES B
Total funding: $55.6m
Leadership
Michael McCrary
(CEO)Currently Entrepreneur in Residence at California Lutheran University. Previously President at Fulcrum Exchange and Federated Sample. Was North American Managing Director for Cint AB between 2010 and 2011.