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Purple
Indoor location services platform
- 101-200 employees
- B2B
- Enterprise
- Analytics
- Location services
- SaaS
- Manchester, UK
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Company mission
Purple is on a mission to make sure physical spaces thrive.
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Our take
As multi-store businesses look to digitise their brick-and-mortar operations, they can run into difficulties providing wayfinding services to customers, or managing dispersed real-world assets. Purple AI helps these businesses to improve store connectivity, with location services such as in-store customer WiFi provision, wayfinding and asset tracking solutions.
Of particular note, Purple has worked with a number of hospitals to meet the complex connectivity and asset management needs of employees and patients. Boasting the ability to provide wayfinding solutions for these facilities - in which patients and visitors navigate multiple floors to reach the right ward - showcases the utility of Purple's suite.
Alongside its wide net of hospital clients, Purple provides WiFi solutions for the likes of McDonald’s, Pizza Express, and the Hard Rock Cafe - a lofty client list in terms of brand popularity. As location services become more important across the board, the company will likely have the chance to build on this established presence even further.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
Company values
- Make it happen - Our team are committed to doing whatever it takes to ‘make it happen’ by working together and thinking of innovative solutions every step of the way
- In it together - Regardless of their role, each individual at purple has one common goal, turn the world purple. Everyone is available to help each other
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full
- No drama - Things don’t always go to plan as much as we try, having a tantrum over it won’t help the situation and you won’t find that here
- Know your stuff, keep learning - Every day is a school day. We value people who have the knowledge and have a thirst for it, lots of it
- With great data, comes great responsibility - Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously
- No bullsh*t, no politics - Seriously, we all enjoy coming to work here and that stuff makes it unpleasant
Funding (last 2 of 4 rounds)
Nov 2023
$13.3m
LATE VC
Jun 2017
$0.3m
GRANT
Total funding: $21.7m
This company has top investors
Leadership
Gavin Whedon
(CEO)Currently Non-Executive Director at Syrenis. Previously Founder and CEO at Applied Language Solutions, and Strategic Accounts Director at thebigword.