Purple Dot
Pre-order experiences for eCommerce
- 21-100 employees
- Fintech
- B2B
- eCommerce
- City of London, London, UK
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Company mission
To drive 0 unsold inventory in eCommerce.
Our take
With supply chains facing more disruptions, like the Red Sea shipping crisis, many brands are losing sales because they can't start selling until stock arrives. Purple Dot is shaking things up by letting brands start pre-orders before they even reach the warehouse.
While it has a small team, it's mighty, and its trusted by brands like Castore, Mattel, and French Connection. It helps them sell up to 50% more before stock arrives and reduces returns by up to 40%, all while keeping customer trust high and staying fully compliant with regulations.
It's an exciting time for the company, too, having closed a successful Series A funding round in 2024. This capital will be put towards expanding the platform, with the ultimate aim of helping more brands sell before stock arrives, turning supply chain challenges into sales opportunities.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Private healthcare
- £1000 per year to spend on your own holidays
- £1000 per year to spend on your own learning and development
- Company MacBook Pro delivered in time for your first day
- Sometimes there’s free food, sometimes there’s free travel
- Equity options so that you can share in Purple Dot’s success
- £1500 per year to work out of our US office for a week
- £250 per year to spend on products sold through Purple Dot
Funding (last 2 of 3 rounds)
May 2024
$10.2m
SERIES A
Dec 2021
$4m
EARLY VC
Total funding: $16m
This company has top investors
Leadership
Madeline Parra
(Co-Founder & CEO)Previously co-founded Twizoo where they served as the CEO until it was acquired by Skyscanner. They then moved to Skyscanner where they worked as a Product Director and Head of Product, Hotels.
John Talbott
(Co-Founder & CTO)Previously co-founded Twizoo where they served as the CTO until it was acquired by Skyscanner. They then moved to Skyscanner where they worked as a Director of Engineering.