ROXi
Music streaming app for smart TV
- 21-100 employees
- B2C
- Music
- Gaming
- Subscription
- Entertainment
- Digital Media
- London, UK
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Company mission
ROXi's mission is to create an experience that's as much fun as you can have in front of a TV!
8% employee growth in 12 months
Our take
ROXi’s entrance into the music streaming world hit the headlines partly due to its backing from pop stars such as Kylie Minogue and Robbie Williams. Though the industry is already extremely competitive, ROXi’s focus on TV based streaming is really interesting.
The user experience of the likes of YouTube and Spotify is known to decrease significantly once migrated to television, so ROXi could be well positioned to capitalize with its niche approach. The fact that it’s a “freemium” product also makes for easier customer acquisition, with users able to pay for an ad-free experience.
The company is well funded, is backed by some major music industry characters, and is growing at a steady clip as it launches on more platforms and integrates with more major TV brands.
To achieve its publicly stated aim of expanding to over 500 million devices, ROXi is now focusing on increasing its headcount to forge new business partnerships and spread the word through the public.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexible working fully supported
- Equity options for all permanent full-time employees
- Fantastic office in Kings Cross
- 25 days paid annual leave
Funding (last 2 of 4 rounds)
Apr 2023
$9.1m
LATE VC
Dec 2020
$16.8m
SERIES B
Total funding: $41.7m
Leadership
Rob Lewis
(CEO)Has founded multiple music and technology companies over the last 25 years including Omnifone and Cromwell Media. Has worked with Vodafone, 3, Sony Corporation, Universal Music, Warner Music, Sky, SiriusXM, HP, Lenovo and BMW.