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Reach's mission is to speak up and shine a light on the truth
The age of the traditional print newspaper being a profitable, powerful enterprise is increasingly being challenged. In its place, Reach is trying to transform its historic brands into a data-informed digital media powerhouse.
The company is pursuing a double-edged strategy. It is doubling down on its 110 regional titles that are steadily growing readership compared to the troubled national papers. Secondly, it is investing in its adtech capabilities to drive up revenue from advertisers.
Reach’s transformation through this challenging landscape is not guaranteed. However, by experimenting with pulling the levers that might drive profits for the group as a whole, they are giving themselves a good chance of impressive growth.
Kirsty
Company Specialist at Welcome to the Jungle
Jim Mullen
(CEO, not founder)Joined Reach as CEO in August 2019. Previous appointments include Group CEO of Ladbrokes Coral plc and Ladbrokes plc; Chief Operating Officer of William Hill Online; and Director of Digital Strategy and Product Management at News International.
Dr Julie Humphreys (Group Head of Diversity & Inclusion)
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Tech & tools (1)
Supportive management (1)
People of all backgrounds are welcomed (1)
Data is taken seriously at Reach and is at the heart of the strategic planning taking place across the organisation. We have a wide array of technologies and tools in play across our different data teams. We have a combination of off the shelf platforms as well as custom in-house developed ones. We make use of AWS and complimentary technologies to deliver against the strategic objectives required by the business.
Data
Tech & tools
May 2022
Reach has a high delivery cadence and this is achieved by a supportive framework across the teams. Management have check ins with the staff to ensure that support is provided both within and outside of work. Reach offers various support initiatives one of which is Tea & Talk where you can speak to people outside of your typical team and discuss what is on your mind.
Data
Supportive management
May 2022
Within Reach we are consciously making an effort to ensure inclusion and diversity are baked into our culture and ways of working. We have numerous inclusion initiatives set up to track and improve our approaches within this area. We receive regular updates from the Head of Diversity & Inclusion that highlight how we are performing as well as opportunities to get involved.
Data
People of all backgrounds are welcomed
May 2022