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Recast
Media measurement platform for marketing teams
- 21-100 employees
- B2B
- Marketing
- Analytics
- SaaS
- Advertising
- Automation
- Downtown, Albany, NY
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Company mission
To rid the world of wasted marketing spend.
Our take
Every year, billions of dollars are wasted on ineffective marketing spend. This leads to consumers being bombarded with product advertisements for things they’ll never purchase, overshadowing the products that might actually appeal to them.
Recast is setting out to change this and build the next generation of media measurement technology. Its platform enables users to access data and analytics about the effectiveness of marketing projects, and adjust their channel spend toward the most efficient mix. On top of this, it can forecast outcomes based on simulated plans - meaning users get a view of the predicted effectiveness of their strategies before employing them.
The company’s product is already being used by some of the world’ leading marketers at companies such as Harry’s, Away, and Curology. With good funding at its back, the company had been building out its engineering and data teams as it pursues solidifying itself as the best automated marketing science platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Equity options
- Your local holidays plus unlimited PTO (minimum 2 weeks mandatory PTO!)
- Autonomy and support to do your best work in your own time
- Fully remote
- Minimal standing meetings with frequent collaboration and async by design
Company values
- Play to win: our goal is market domination plain and simple. We play honestly but we play to win
- Take action: At Recast we have a bias toward action. If something’s broken, fix it. Don’t wait to be told what to do
- Move with urgency: building a company is a race against the clock. At Recast we move fast to get ahead
- Improve the system: we don’t blame individuals for mistakes. Every error is an opportunity to fix tools to improve future performance
- But stay flexible: too much process limits innovation. At Recast we are constantly innovating and we strive to avoid rigid rules that stifle innovation
- Act like an owner: We’re all owners. We pick the trash up off the floor and we don’t need rules to guide behavior since everyone acts in the company’s best interest
Funding (1 round)
Dec 2022
$3.4m
SEED
Total funding: $3.4m
This company has top investors
Leadership
Michael Kaminsky
(Co-founder)Previously served as Director of Analytics for Harry's Grooming, Data Scientist for Case Commons, and Senior Analyst for Analysis Group.
Thomas Vladeck
(Co-founder & Co-CEO)Co-founded Building Hero. Previously served as Managing Director for Gradient, in Marketing Analytics for Venmo, Analyst for Climate Policy Initiative, and as a Senior Program Officer for New Climate Economy.