Recollective

It was a good market for Recollective to start cultivating early. The rise of mobile and digital engagement means that the pool of surveyable consumers is huge and growing, and the value of the gathered data is correspondingly substantial. Whilst Qualtrics has developed a competing service as part of their broader offering, and companies like Alchemer and UserTesting focus on rapid-delivery survey results, Recollective remains a firm leader in operating multi-featured operational tools with a single focus on market research.

The kind of insights Recollective provides aren’t getting any less crucial, either. In fact, companies are having to get more personalized and consumer-focused than ever to court today’s increasingly atomised market. Recollective has proven a resilient, innovative company with its finger on the pulse of what researchers need - and this will only continue to reward it.