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Redpoint's mission is transforming the way organizations use data to drive customer engagement, gain a competitive edge, and fuel their business growth.
-5% employee growth in 12 months
Marketing teams have dozens of tools at their disposal to augment their businesses’ outreach efforts. However, all of these different cloud-based software platforms means a fragmented, confused view of the customer, ironically leading to sub-optimal performance!
Redpoint’s platform unifies customer data into one gold-standard view fit for scaling personalized messaging and customer experiences. Crucially, Redpoint ensures that every customer has a singular ID, dramatically simplifying workflows for marketing teams.
The startup is focused on geographic expansion and entering new verticals, like healthcare, where data management has notoriously failed customers.
However, the technology company faces some threat from tech giants like Salesforce, Adobe, and Oracle who have all announced CDPs. Taking on these competitors should be possible for the company focused solely on CDP who have thus far provided a more feature-rich service than any provider on the market.
Kirsty
Company Specialist at Welcome to the Jungle
Sep 2019
$13.5m
SERIES D
May 2016
$12m
SERIES C
George Corugedo
(CTO)Was a founding member of US ClarityBlue subsidiary before leaving in 2006 to found Redpoint. Co-founded and was CIO for Riscuity.
Lewis Clemmens
(Chief Solutions Architect and Data Scientist)Previously held leadership consulting roles at Accenture. CTO of Redpoint from 2006 to 2014.
Dale Renner
(CEO)Previously was the global managing partner for CRM at Accenture, a practice that he built into a $1.5 billion business, representing 15% of the entire firm’s revenue at the time.