Reelables

Reelables manufactures printed bluetooth labels that are ultra thin, flexible, and cheap to make at scale, they can be used to track different transported goods. Traditional active trackers are often time consuming to produce and prone to interference via operator error.

Reelables face stiff competition from companies such as SpotSee. Furthermore, there is a risk that if smart tracking really takes off bigger logistics & supply chain companies may seek to capitalise on it, entering the market and making things tougher for newer companies to get a hold. Key to Reelables's success will be securing partnerships in the industry early on, cementing its position in the market from which to grow.