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Rella
Digital workspace for influencers
- 1-20 employees
- B2B
- Internal tools
- Office
- Social Media
- Southwest Raleigh, Raleigh, NC
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Company mission
To empower creators to begin treating themselves as businesses from day one.
Our take
Influencer-turned CEO, Natalie Barbu, realised there was no tool out there that helped influencers run their businesses. Rella, founded in 2021, offers an all-in-one social media management and planning tool enabling influencers to manage every aspect of their business.
Barbu, a successful influencer of 10 years, podcast host, and Industrial Engineering graduate, holds a unique position in the industry. Knowing first-hand what tools creators need to run their own business, the company was born from of her own struggles to get noticed by companies as a small-to-medium-sized brand. The app is unique in facilitating brand-influencer relationships and brand deals with the ultimate goal to specifically help micro-influencers grow their business in this booming industry.
Rella is a new player to the space and is well positioned for growth, not only for its innovative solutions within an industry that is valued at over $17 billion, but for its respected services. Despite still developing its software and available services, Arra Malekzadeh of Craft Ventures recently nominated Rella as one of the top creator economy start-ups.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited PTO
- Flexible and remote working
Company values
- Communication: Be open and honest when communicating. Trust one another. Any idea can lead to a good idea so don't be afraid to speak up and share them
- Community: Building relationships, not transactions. Rella is human and we want to know our customers on a personal level by listening to them, helping them, and knowing them. We are only as strong as our community
- Accountability: Create something you are proud to share (and post on social media!). Be the best you, fail fast, and learn quickly. Push each other to always be better than you were yesterday, it leads to team and customer success
- Innovation: Get rid of the box. Be confident in blazing our own trail. Continuously learn, ask questions, be curious, and encourage creativity. Consistently put out the best possible product and raise the bar. We never settle and always challenge our ideas
- Winners: Leave your ego at the door - winning takes teamwork. Don't be afraid to be uncomfortable. Do the hard things because they are hard. Take initiative and own your stuff. We create leaders
Leadership
Nicholas Kane
(COO)Previously served as COO for Collab. Experience as a Sytem Engineer for Rovysis Building Technologies and a Manufacturing Engineering Technician for Abbott.
Connor Boyce
(CTO)Previously served as CTO for Collab. Experience as an Undergraduate Research Assistant for the Department of Electrical and Computer Engineering.
Natalie Barbu
(CEO)Previously founded WeBloom Social and owned Shop Barbu. Spent 9 months as a Technology Analyst. Curator of a YouTube channel with over 300,000 subscribers and host of The Real Reel Podcast.