Rella

Digital workspace for influencers

Rella logo
1-20 employees
  • B2B
  • Internal tools
  • Office
  • Social Media
Southwest Raleigh, Raleigh, NC

Company mission

To empower creators to begin treating themselves as businesses from day one.

Our take

Influencer-turned CEO, Natalie Barbu, realised there was no tool out there that helped influencers run their businesses. Rella, founded in 2021, offers an all-in-one social media management and planning tool enabling influencers to manage every aspect of their business.

Barbu, a successful influencer of 10 years, podcast host, and Industrial Engineering graduate, holds a unique position in the industry. Knowing first-hand what tools creators need to run their own business, the company was born from of her own struggles to get noticed by companies as a small-to-medium-sized brand. The app is unique in facilitating brand-influencer relationships and brand deals with the ultimate goal to specifically help micro-influencers grow their business in this booming industry.

Rella is a new player to the space and is well positioned for growth, not only for its innovative solutions within an industry that is valued at over $17 billion, but for its respected services. Despite still developing its software and available services, Arra Malekzadeh of Craft Ventures recently nominated Rella as one of the top creator economy start-ups.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Unlimited PTO
  • Flexible and remote working

Leadership

Previously served as COO for Collab. Experience as a Sytem Engineer for Rovysis Building Technologies and a Manufacturing Engineering Technician for Abbott.

Previously served as CTO for Collab. Experience as an Undergraduate Research Assistant for the Department of Electrical and Computer Engineering.

Previously founded WeBloom Social and owned Shop Barbu. Spent 9 months as a Technology Analyst. Curator of a YouTube channel with over 300,000 subscribers and host of The Real Reel Podcast.