Ride Capital

RIDE is somewhat different from other attempts. While similarly offering a diverse range of products for what it calls ‘the next 9%’ (the minimum buy-in starts at €80,000), RIDE is prioritising tax-efficiency for its largely German customer base.

The startup is now focused on facilitating all kinds of services, including investments for its clients, just like a traditional private bank. That way, RIDE will truly bridge the gap for those wealthy enough to desire those services, but not wealthy enough to have access to them.

The challenge for the fintech is that, unlike neobanks, the number of potential users for wealth management is in the thousands, not millions. However, according to Capgemini’s research, current customers criticise the lack of digital maturity of the offers and crave advice for niche products such as cryptocurrencies. Though those were great tailwinds for the disruptive platform, the company was forced to file for insolvency in 2024, and was sold for a fraction of its original price that year. Here's to hoping that it bounces back under new management.