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To make high-quality lifestyle essentials more affordable.
Amongst harmful fast fashion, highly inaccessible luxury goods, and harmful markups, there is very little space for customers who wish to purchase good quality items at an affordable price. Rise & Fall was founded to offer traditionally luxury items at affordable prices.
Lots of companies produce luxury goods, but Rise & Fall goes a step further by understanding every step in the supply chain to make sure that items are produced in just the right way so that it's good for everyone involved, from farm through to factory.
To reduce the cost compared to its competitors, Rise & Fall cuts out the middlemen, overheads for fancy shopfronts, wholesalers and luxury mark-ups. It has also partnered with Centrepoint to help get young people off the streets, meaning Rise & Fall does good whilst helping its customers to live better-rested lives.
Steph
Company Specialist at Welcome to the Jungle
William Coulton
(Co-founder)William studied Law at the University of Otago, before working for KPMG New Zealand as an Assistant Manager for 3 years. In September 2017 he left his role as Analyst at Alpha FMC before co-founding Rise & Fall in June 2018.