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Ritual
Direct-to-consumer health supplement company
- 101-200 employees
- B2C
- B2B
- Marketplace
- Food
- SaaS
- Mobile
- Delivery
- Hayden Tract, Culver City, CA
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Company mission
To improve people's health and empower them to live their best lives by focusing on transparency and scientific evidence.
Some candidates hear
back within 2 weeks
5% employee growth in 12 months
Our take
Ritual sells health supplements tailored for women direct-to-consumer, with a strong focus on ingredient ethicality, traceability and transparency. Its products include multivitamins, plant based protein and Omega 3 – as well as a noteworthy prenatal vitamin, which was inspired by founder & CEO Katerina Schneider’s fruitless search for a similar product while pregnant.
The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.
The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Pet Insurance
- Flex time for returning to work birth-parents
- Medical/Dental/Vision/Life Insurance
- Equity participation
- Work from Home stipend
- 18 paid holidays
- 5 months paid maternity/paternity leave and we cover health insurance during any additional time taken under-protected baby bonding time off
- “Ritual First Fridays” - Entire company takes off the first Friday of each month while we are working remotely
- Bi-Annual Performance Reviews
- Healthcare & Dependent Care FSA
- Unlimited PTO - 10 days minimum to keep you fresh
- Maven Clinic, a family planning platform for all Ritual and employees and dependents
- 401k Match - Up to 4%
- Free Ritual Forever
- Childcare stipend (monthly expense)
- Wellness stipend
- Periodic group workouts with trainers on Zoom
Company values
- Get gritty - We roll up our sleeves and get stuff done—period
- Embrace the no's - When someone says no, it just means it hasn't been done before
- Don't be a jerk - We treat our customers and coworkers with respect, kindness, and empathy, always.
- Be obsessed - Details, details, details
- Make an impact - Our work is integrated with our life's mission to have a greater impact on the world
Funding (last 2 of 3 rounds)
Feb 2019
$25m
SERIES B
Aug 2017
$10.5m
SERIES A
Total funding: $40.5m
This company has top investors
Leadership
Katerina Schneider
(CEO)Having studied at Brown University, they worked for Lehman Brothers until 2008, when they joined Fox Interactive Media for 2 years. They spent a combined 4 years at Universal Music Group and Atom Factory before founding Ritual in June 2015.