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Rockar Tech
Online car-buying platform
- 21-100 employees
- Retail
- B2B
- Cars
- eCommerce
- Little Rock, AR
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Company mission
To empower customers to do everything they can do in a car dealership, but from the comfort of their own home. Rockar works for clients like Hyundai, Ford of Britain, Mitsubishi and Jaguar Land Rover to improve the car buying experience.
-14% employee growth in 12 months
Our take
Rockar is an innovative car-buying e-commerce platform. It sets itself apart from others in the industry as it combines physical experience showrooms based in high footfall areas, such as shopping centres, with an online sales process. The online system at the heart of Rockar allows customers to search for what they want, value and sell their old car, choose a finance option to suit them, specify, order and track delivery of a new vehicle – all without speaking to a member of staff if they don’t want to.
Rockar licenses the technology underpinning this process to other dealers and car manufacturers. It has rolled out its omni-channel concept for car brands including Hyundai, Mitsubishi, Ford and Jaguar Land Rover. Each brand has its own Rockar platform to facilitate their end-to-end sales and provide an intuitive digital journey, alongside high levels of customer service and an empowered buying experience.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 25 days holiday (additional days for long service)
- A Day off for your Birthday
- Regular Company Social Events
- Join the NEST pension scheme after 3 months
- Discretionary team bonus
- Investment in your learning and growth
- Employee Assistance Programme
- Employee discounts
Company values
- Simple – Less is more
- Transparent – Why? What? Where? When? How Much? Ask me anything
- Consistent – Delivering on what we say we are going to do, every time
- Open – An open mind doesn’t pre-judge people or ideas
- Accessible – The freedom of car buying anytime, anywhere
- Agile – We are able to move quickly and easily
Funding (last 2 of 3 rounds)
Jun 2022
$10.5m
EARLY VC
Feb 2020
$5.2m
EARLY VC
Total funding: $16.4m
Leadership
Simon Dixon
(Founder)Founder of car retailer Dixon Motors sold to the Royal Bank of Scotland.
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