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Rockerbox
Direct-to-consumer marketing measurement
- 21-100 employees
- B2B
- Enterprise
- Marketing
- SaaS
- Advertising
- Midtown Manhattan, New York, NY
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Company mission
To build technology that enables companies to grow faster and more easily.
-15% employee growth in 12 months
Our take
Rockerbox’s marketing attribution platform offers direct-to-consumer (DTC) brands a single access point for analyzing all marketing channels, whether online or offline.
Bringing companies better insight into the efficacy of their marketing is a potential game-changer, given that the DTC industry marketing wastage rate is estimated at at least 50%. Considering that in North America alone, around $300 Billion is spent on marketing and advertising every year, any aid to reduce wastage is extremely valuable.
Rockerbox has been growing at a promising rate since the 2013 inception, winning The New York Times Ad Tech Startup of the Year back in 2018, and gaining some high-level customers in the form of The Wall Street Journal.
Having undertaken a strategic measurement integration with Pinterest in 2022, the company appears intent on continuing its steady scale-up by adding to its remote workforce across the USA and developing more features for its platform.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Office Setup Stipend: Pick the right tools for your space.
- Healthcare Covered: Health, dental and vision. Don't sign in if you're sick!
- Personal Library: Is there a book that will level you up? Rockerbox will buy it for you. As many books as you can read!
- Remote-first: Live and work where you want in the US.
- Wellness and Training: Unrestricted Be Well to You wellness bonus and training stipends - you choose what you need.
- Unlimited Time Off: Need a break? You decide when and for how long. Enjoy!
Company values
- Do more with less
- Continually improve
- Be biased towards action
- Solve problems
- Speak your mind
Funding (last 2 of 3 rounds)
Mar 2016
$0.5m
SEED
Mar 2014
$0.5m
SEED
Total funding: $1.1m
Leadership
Ron Jacobson
(CEO)Prior to co-founding Rockerbox, was a Software Engineer at the Federal Reserve Bank of New York, then Product Manager at AppNexus (acquired by Xandr in 2018).
Rick O'Toole
(CTO)Led integrations at AppNexus for companies such as Facebook and Yahoo. Was a founding Data Science Engineer in AppNexus’ Marketplace-Analytics group.