Rockerbox
Data-driven marketing measurement & analysis
- 21-100 employees
- B2B
- Enterprise
- Marketplace
- Marketing
- SaaS
- Advertising
- Midtown Manhattan, New York, NY
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Company mission
To build technology that enables companies to grow faster and more easily.
-15% employee growth in 12 months
Our take
Rockerbox is a marketing attribution platform designed to help direct-to-consumer (DTC) brands optimize their marketing strategies. The platform offers companies a unified access point to analyze both online and offline marketing channels, providing a view of campaign performance. By bringing all data into one place, Rockerbox helps businesses make informed decisions about where to allocate their marketing budgets.
Given that the DTC industry suffers from a high marketing wastage rate - estimated at over 50% - Rockerbox's insights are especially valuable. With nearly $300B spent annually on marketing and advertising in North AMerica alone, even small reductions in inefficiency can result in significant cost savings for brands. By providing a clearer understanding of marketing effectiveness, Rockerbox offers DTC companies the potential to maximize their investments and improve return on ad spend.
Since its founding in 2013, Rockerbox has seen steady growth and success. With this, the company has secured high-profile clients, such as The Wall Street Journal, and it will no doubt continue on an upward trajectory in the coming years.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Remote-first - work anywhere in the US
- Health, vision, and dental insurance
- Unlimited PTO
- 10 Paid Holidays
- Rockerbox Unplugged - we shut down the last week of the year
- 12 weeks Parental Leave for all parents of a new child
- Traditional and ROTH 401k options
- $1000 annual training stipend
- Rockertreat! Annual company get-together
Company values
- Do more with less
- Continually improve
- Be biased towards action
- Solve problems
- Speak your mind
Funding (last 2 of 3 rounds)
Mar 2016
$0.5m
SEED
Mar 2014
$0.5m
SEED
Total funding: $1.1m
Leadership
Ron Jacobson
(Co-Founder & CEO)Prior to co-founding Rockerbox, was a Software Engineer at the Federal Reserve Bank of New York, then Product Manager at AppNexus (acquired by Xandr in 2018).
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