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Rodeo
Next generation hyperlocal delivery.
- 1-20 employees
- B2C
- Logistics
- Productivity
- Social
- Mobile
- Community
- Westminster, London, UK
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Company mission
Rodeo's app is to build the future of the gig economy.
Our take
The appetite for rapid home delivery of food and groceries has soared in recent years. This has exacerbated the existing problems for workers in this area of the gig economy: unpredictable earnings and wait times, and unfair practices as a result of no contractual accountability on the part of delivery apps.
Delivery rider app Rodeo is an interesting market player looking to alleviate these problems. Its app syncs Deliveroo and Uber Eats orders onto a centralised platform, from which riders can track earnings, compare fees for jobs, and share restaurant information with other users to help improve their efficiency and experience.
Existing apps for delivery drivers focus on route-mapping and traffic dodging, and there aren’t a lot of them in the UK, so Rodeo is operating in a fairly non-competitive market with a novel solution that is likely to prove highly attractive. With the pool of delivery drivers - all potential customers - continuing to grow, it will be interesting to see how Rodeo fares with its strong solution to an issue of growing importance.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Be one of the founding team members building something meaningful
- Share options, as part of low-tax EMI scheme
- Remote or hybrid - we're totally flexible as long as you are within a few timezones of London
- Collaborative, supportive and occasionally entertaining colleagues
- All you can eat Dishoom on a (far too) regular basis
Funding (1 round)
Apr 2023
$5.1m
SEED
Total funding: $5.1m
This company has top investors
Leadership
Alfie Pearce-Higgins
(Co-Founder)Previously a Trader and Analyst at Barclays Capital. Went on to act as Senior Manager of the Economic Reform Team at Adam Smith International, and then became CFO at transport and delivery platform, SafeBoda.
William Day
(Co-Founder)Previously a General Manager of Special Projects at Deliveroo, then Global Director of Operations at Dija. Went on to found Unearth.