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Rooster Money
Pocket money app and prepaid debit card
- 21-100 employees
- Fintech
- B2C
- Personal finance
- Learning
- Childcare
- Mobile
- Kids
- London, UK
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Company mission
RoosterMoney's mission is to take children from their first steps in understanding the value of money to their first bank account.
Our take
The current generation of kids is growing up with technology in a society that is becoming increasingly cashless. Yet less than half of children say they have learnt about money in the classroom. Therefore there is a huge opportunity to empower children to engage with their money, transform pocket money and leverage technology to do this at scale.
RoosterMoney’s app helps families whatever age their kids are with features like a star chart for ages 3 and up, to a virtual pocket money tracker, then ultimately to their own prepaid debit card with a focus on family-friendly controls and oversight taking them to 14 and up.
RoosterMoney was recently acquired by the Natwest Group. The high street bank says it plans to roll RoosterMoney into its existing products and services, likely dramatically boosting Rooster's 130,000 UK customer base. The acquisition is part of the bank’s strategy to help families and young people manage their cash more easily.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hours
- Regular team get-togethers and social events
- Remote working (but will regular meet ups in Bristol & London)
Funding (1 round)
Sep 2020
$2.9m
CONVERTIBLE
Total funding: $2.9m
This company has top investors
Leadership
Will Carmichael
(CEO)Experience working in international markets across product, marketing and research at Ogilvy, Auree and as a consultant.
Articles
Endorsements
All
Flexible working (1)
Family friendly (1)
Inspiring mission (1)
As a company focused on supporting families in teaching their kids about money, naturally we are also supportive of our employees own families. We have very good trust within the company for people to do the right things and if someone needs to step out for last minute child care or needs to flex their working hours around the school run, then this is perfectly acceptable. We trust that no one will take advantage of this and as a result we have a very family supportive environment.
Product
Family friendly
Feb 2022
When I think back to my uni days and some of the money decisions I made, I realised how unprepared I was with managing my own money and got myself in debt which was tough to get out of. This is a regular story for most people, so when I saw RoosterMoney's mission was to get families talking about money earlier in life in order to help build good money habits, it just made total sense and I knew this would be an awesome place to work. What sets us apart from other people in the space is our focus on education and not just giving a mechanism for kids to spend. This makes me super proud in what we do and continue to achieve.
Product
Inspiring mission
Feb 2022
We have a remote first culture and these past 2 years the whole company has been working remotely and will most likely continue to do so. As such it's been great for flexibility, whether it's for child care, school runs, walking the dog, or working out/going to the gym, as long as we are delivering and doing our work and clearly communicating when we need to flex our hours, there isn't an issue.
Product
Flexible working
Feb 2022