Rooster Money
Pocket money app and prepaid debit card
- 21-100 employees
- Fintech
- B2C
- Personal finance
- Learning
- Childcare
- Mobile
- Kids
- London, UK
Jump to section
Company mission
RoosterMoney's mission is to take children from their first steps in understanding the value of money to their first bank account.
Our take
The current generation of kids is growing up with technology in a society that is becoming increasingly cashless. Yet less than half of children say they have learnt about money in the classroom. Therefore there is a huge opportunity to empower children to engage with their money, transform pocket money and leverage technology to do this at scale.
RoosterMoney’s app helps families whatever age their kids are with features like a star chart for ages 3 and up, to a virtual pocket money tracker, then ultimately to their own prepaid debit card with a focus on family-friendly controls and oversight taking them to 14 and up.
RoosterMoney was recently acquired by the Natwest Group. The high street bank says it plans to roll RoosterMoney into its existing products and services, likely dramatically boosting Rooster's 130,000 UK customer base. The acquisition is part of the bank’s strategy to help families and young people manage their cash more easily.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hours
- Regular team get-togethers and social events
- Remote working (but will regular meet ups in Bristol & London)
Funding (1 round)
Sep 2020
$3m
CONVERTIBLE
Total funding: $3m
This company has top investors
Leadership
Will Carmichael
(CEO)Experience working in international markets across product, marketing and research at Ogilvy, Auree and as a consultant.