Rows

Rows has made no secret of its aim to unseat Microsoft and Google at the top of the spreadsheet tree with a more up to date, flexible product. In fact, the startup hit the headlines when it paid for two billboards close to the headquarters of each tech giant, which jokingly ridiculed their offerings.

While overtaking the legacy players would no doubt prove tough, particularly given their habit of acquiring competitors, Rows has managed to secure a lot of funding, and won some high-level customers from the likes of Takeaway.com, foodpanda, and Pitch.