Ruuby

Ruuby is a beauty concierge app that allows clients to easily book and pay for beauty treatments at a preferred location, such as at the home, office, hotel, or wedding venue. The company aims to provide five-star beauty treatments to an exclusive clientele and attract that audience through the experience of their beauty providers. The company offers bookings for more than 500 services, including manicures, massages and acupuncture, and also more complex procedures such as micro-needling and botox.

One of the main challenges faced by the company is finding ways to expand both regionally and internationally, with well-known companies such as Treatwell to compete with. As part of the expansion strategy, Ruuby has previously acquired other companies such as Perfect 10 and Beautyspotter, aiming to expand both its regional and global presence.