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SO-SURE

Mobile phone insurance

SO-SURE logo
21-100 employees
  • B2C
  • Insurance
  • Mobile
Farringdon, London, UK

Company mission

To restore consumer trust in insurance.

Our take

SO-SURE is trying to reform the relationship between insurance companies and customers by offering cheap, efficient policies and competitive customer service. The insurtech market has been ballooning over recent years with startups looking to transform what had become a cumbersome industry hobbled by legacy practices. What sets phone insurance company SO-SURE apart is its championing of what it calls ‘social insurance’.

Through this system, SO-SURE customers can refer friends onto the network and form groups of trusted partners. If nobody in the group makes a claim, everybody gets a cashback on their premium; the larger the group, the larger the cashback. It’s a great way of helping customers save money - and potentially a great way of disincentivising minor claims, too.

So it’s a win all round, in theory - and in practice it’s reportedly earned SO-SURE an NPS score somewhere in the 70s. Given the apparent success of this model when it comes to customer satisfaction, it is somewhat curious that SO-SURE hasn’t yet extended its limited coverage beyond phones and contents.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Flexible Working
  • Monthly Health Events
  • 24 days over and beyond bank holidays and public holidays
  • People's Pension
  • Team Events
  • Free Breakfast everyday in London Office
  • Yoga Tuesdays

Funding (last 2 of 5 rounds)

May 2022

$6.4m

SERIES A

Jul 2020

$3.3m

SEED

Total funding: $14.1m

Leadership

Has a strong background in investment, having initially held positions at Caledonia Investments, Bowmark Capital, and Cognetas. Then became a serial entrepreneur, founding CEO support service Growth 365, P2P bike insurance alterrnative Cycle Syndicate, and Insurtech UK.

Diversity, Equity & Inclusion at SO-SURE

Anjuli Sharma  headshot

Anjuli Sharma (Head HR )

  • We provide wellness initiatives to support team members
  • We write Job Descriptions as minimally as possible to encourage candidates who many exclude themselves to apply, and the HR Head work with hiring managers to minimise bias in the process

Endorsements

All

Opportunities to learn (2)

Open and honest communication (2)

Meaningful work (1)

Supportive management (1)

People of all backgrounds are welcomed (1)

Flexible working (1)

Clear values (1)