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To restore consumer trust in insurance.
SO-SURE is trying to reform the relationship between insurance companies and customers by offering cheap, efficient policies and competitive customer service. The insurtech market has been ballooning over recent years with startups looking to transform what had become a cumbersome industry hobbled by legacy practices. What sets phone insurance company SO-SURE apart is its championing of what it calls ‘social insurance’.
Through this system, SO-SURE customers can refer friends onto the network and form groups of trusted partners. If nobody in the group makes a claim, everybody gets a cashback on their premium; the larger the group, the larger the cashback. It’s a great way of helping customers save money - and potentially a great way of disincentivising minor claims, too.
So it’s a win all round, in theory - and in practice it’s reportedly earned SO-SURE an NPS score somewhere in the 70s. Given the apparent success of this model when it comes to customer satisfaction, it is somewhat curious that SO-SURE hasn’t yet extended its limited coverage beyond phones and contents.
Steph
Company Specialist at Welcome to the Jungle
May 2022
$6.4m
SERIES A
Jul 2020
$3.3m
SEED
Dylan Bourguignon
(CEO)Has a strong background in investment, having initially held positions at Caledonia Investments, Bowmark Capital, and Cognetas. Then became a serial entrepreneur, founding CEO support service Growth 365, P2P bike insurance alterrnative Cycle Syndicate, and Insurtech UK.
Anjuli Sharma (Head HR )
All
Opportunities to learn (2)
Open and honest communication (2)
Meaningful work (1)
Supportive management (1)
People of all backgrounds are welcomed (1)
Flexible working (1)
Clear values (1)
At SO-SURE we are completely flexible between working from the office in London and/or from home. We have office days every 2 weeks where we can meet and work together which helps keep some "in person" social interactions with the team.
Software Engineering
Flexible working
Jul 2022
At SO-SURE I have always felt like I could talk about any subject I felt important to talk about. To give an example, within the tech team, we hold retrospectives with possible anonymous inputs that are then openly discussed within the team.
Software Engineering
Open and honest communication
Jul 2022
As a fast growing start-up, we are always building new features and improving existing ones using any technology opportunities that seems like the best choice, I've always felt like I could explore, learn and apply new technologies and tools that help reaching our goals. I was also always encouraged to grow not only as a developer but also as a team leader and manager based on my career goals.
Software Engineering
Opportunities to learn
Jul 2022
Here at S0-SURE there are fantastic opportunities to learn new things and be exposed to new learning and areas that you have never been before. This allows you to challenge yourself, learn new things and develop both personally and professionally.
People, HR, Recruitment
Opportunities to learn
Jul 2022
All management at SO-SURE are incredibly helpful and supportive. Each member will go out their way to make tasks easier and meet the needs of each individual. I have found that the management are very patient and can recognise the different ways that people learn. They take time to explain things and make room for better understanding. Once a task is given they allow you the space to get on with things and work things out however, they are always there to support when needed. I feel that this reduces pressure and anxiety as you know that all you have to do is ask and help will be provided. I find this a very good way or working and enjoy the approachability of management when anything arises.
People, HR, Recruitment
Supportive management
Jul 2022
SO-SURE is an incredibly inclusive working environment, something which I find very important. I love meeting all new people from all different backgrounds and cultures. This allows a wider range of skill sets and can help to enhance the business and reach our goals. This allows more wider perspectives to be integrated when brainstorming, problem solving and developing new ideas in business. I am proud to work for a company that values and respects each and every individual and is inclusive of all backgrounds.
People, HR, Recruitment
People of all backgrounds are welcomed
Jul 2022
SO-SURE has a clear goal to reinstall trust back into insurance and give customers confidence that they are covered and not conned. We are a like-minded group of people with a passion for helping others!
Software Engineering
Meaningful work
Jul 2022
You are never alone at SO-SURE. There is always someone to help you achieve your goals. We have regular meetings with the entire company where we get to learn about the progress of each other and the company as a whole
Software Engineering
Open and honest communication
Jul 2022
Our company values are structured in a way that promotes a happy, inclusive workforce where we can do our very best to take our skills to the next level and deliver great products in the process!
Software Engineering
Clear values
Jul 2022