SO-SURE
Mobile phone insurance
- 21-100 employees
- B2C
- Insurance
- Mobile
- Farringdon, London, UK
Jump to section
Company mission
To restore consumer trust in insurance.
Our take
SO-SURE is trying to reform the relationship between insurance companies and customers by offering cheap, efficient policies and competitive customer service. The insurtech market has been ballooning over recent years with startups looking to transform what had become a cumbersome industry hobbled by legacy practices. What sets phone insurance company SO-SURE apart is its championing of what it calls ‘social insurance’.
Through this system, SO-SURE customers can refer friends onto the network and form groups of trusted partners. If nobody in the group makes a claim, everybody gets a cashback on their premium; the larger the group, the larger the cashback. It’s a great way of helping customers save money - and potentially a great way of disincentivising minor claims, too.
So it’s a win all round, in theory - and in practice it’s reportedly earned SO-SURE an NPS score somewhere in the 70s. Given the apparent success of this model when it comes to customer satisfaction, it is somewhat curious that SO-SURE hasn’t yet extended its limited coverage beyond phones and contents.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Flexible Working
- Monthly Health Events
- 24 days over and beyond bank holidays and public holidays
- People's Pension
- Team Events
- Free Breakfast everyday in London Office
- Yoga Tuesdays
Funding (last 2 of 5 rounds)
May 2022
$6.5m
SERIES A
Jul 2020
$3.4m
SEED
Total funding: $14.4m
Leadership
Dylan Bourguignon
(CEO)Has a strong background in investment, having initially held positions at Caledonia Investments, Bowmark Capital, and Cognetas. Then became a serial entrepreneur, founding CEO support service Growth 365, P2P bike insurance alterrnative Cycle Syndicate, and Insurtech UK.