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SOJO

Fashion repair & alterations solution

SOJO logo
1-20 employees
  • B2C
  • Marketplace
  • Sustainability
  • Fashion
  • SaaS
Dalston, London, UK

Company mission

SOJO's mission is to help in making the fashion industry circular.

Top investors

67% female employees

Our take

Over 13 million items of clothing are thrown away every week in the UK, with many of these ending up in the landfill because of imperfections that could have been repaired. Moreover, the second-hand industry is currently not an option for many consumers because most of the time the clothes do not fit them perfectly, and altering them is a hassle.

Sojo is setting out to solve this problem by making clothing alterations and repairs easy and low cost through their app. With tailors operating in-house, users can organise a pick up time that suits them, digitalising the traditional tailoring industry. Having launched in 2021, Sojo already has thousands of sign ups and is developing partnerships with Oxwash, Beyond Retro, Ganni and Hurr.

After a successful launch in London, Sojo's next step is to expand across the UK. The startup is also aiming to expand internationally in the future and continue in developing new tools that will make sustainable fashion the preferred choice among fashion lovers.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • EMI Equity Share options in the company
  • Flexible working environment – three days in our London office and two days with optional WFH
  • A self-development allowance for contributions to your learning
  • A values-led working environment
  • 30 days holiday (including public holidays) and your birthday off
  • A monthly four-day working week

Company values

  • Striving for excellence in all that we do - We expect you to go the extra mile and figure out how you can have the greatest impact in your role. We always expect a dedicated approach and a high quality of work and service
  • People orientated - We’re all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care. We help different members of the team if they need it and celebrate each other’s wins
  • Results driven - At SOJO, our impact is the greatest barometer for success and we believe in focussing on the outcome and output of all our work. We always go for the most efficient and productive route and we reward results with positive feedback
  • Transparent - We can’t always get things right but we believe in always prioritising the openness that enables us to have genuine and transparent conversations. We’re honest with ourselves and with others and we don’t look to find blame but instead focus on how we can always do better
  • Optimistic & Joyous - Our motivations and work may be as serious as it gets, but we approach the task with a positive attitude. We always believe there is a way to get around every problem and approach things with a solutions focussed-mindset. Both personal and professional human relationships are built on the pleasure of conversation, of shared laughter and emotional appreciation

Funding (1 round)

Apr 2022

$2.4m

Total funding: $2.4m

This company has top investors

Leadership

Earned a BSc in Physics and Philosophy at King's College London and during summer interned at Depop. Has been working on Sojo full-time since graduating in June 2020.

Diversity, Equity & Inclusion at SOJO

Josephine Philips headshot

Josephine Philips (Founder & CEO)

  • Here at Sojo, we are built on the belief that diversity is a no brainer. It sits at the foundation of who we are.
  • We are creating an environment that cultivates diverse talent and ensures underrepresented groups can thrive in an industry that has so often represented one demographic.
  • We work, and will continue to work, to make sure that everyone involved with Sojo reflects these core beliefs - from employees to investors, seamsters and business partners.
  • At Sojo, we learn from each others unique experiences and understand the importance of representing our wider world.

Endorsements

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Hard working team (1)

Diversity is a priority (1)