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SPOKE
Mental health app fusing mindfulness with music
- 1-20 employees
- Healthcare
- Music
- D2C
- Spitalfields, London, UK
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Company mission
SPOKE is on a mission to improve the mental health of young people through music.
Our take
Ariana founded SPOKE after learning that 80% of 15-30 year old suicides are male. Believing that the one industry that has the tools to help – wellness – is only designed for older, middle-class women, she set out to build a platform that would fight for mental health through music.
The app itself combines Spoken Word lyricism and meditation with ambient Lo-Fi and Hip Hop music. The platform is still in development, ahead of a public release.
The market for meditation apps is becoming increasingly crowded – with heavyweights like Calm and Headspace dominating the space. However, few target a specific issue as closely as SPOKE. By sticking to their mission, this team is poised to have a meaningful impact on its users lives, by making meditation more accessible and appealing for young people.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Constant mindfulness
- Meditation and well-being activities
- Work from home opportunities
- Flexible working environment based on mental health needs
Company values
- Authenticity - Straight talking. Leaving out language that is too fluffy or yoga-inspired and making concepts around mindfulness clear and simple
- Creative Expression - Everything we do is based on creativity. Music is creative, emotions are creative; our whole team embodies expression which encourages our audience to do so too
- Genre-Defying - We don’t put anything in a box. Our sounds defies genres just as our community defies boxes. Our constant flow, evolution and adaptability is what makes us powerful. Redefining mindfulness/meditation - being fluid. Breaking boxes & labels.
- Consistently Evolving - Giving you tools and brain-training to unlock your fullest, happiest and most powerful self... and continue growing
- Being a Shelter from the Storm - A safe, non judgmental place for support. ‘We’re a soft pit to land into as well as a hard ledge to hold on to’
Funding (1 round)
Feb 2021
$1.4m
Total funding: $1.4m
Leadership
Second time founder, has spent over 10 years working in events and marketing with companies in New York and London. Past experience has been with Nike, Coca-Cola, Sofar Sounds and Citi Private Bank New York. Her first company, Sweat & Sound, was a leading London wellness company, before founding Spoke.
Michael Maher
(COO)15 years experience building, optimizing and operating award-winning companies and products. Co-founded and grew a £1M+ annual turnover digital publishing business creating content-driven mobile apps, including the Jamie Oliver apps and others.
Diversity, Equity & Inclusion at SPOKE
Ariana Alexander-Sefre (CEO)
- We work harder to hire from under-represented groups
- Unconscious bias training for all team members and artists
- We work with D&I partners to help us improve the tech space
Endorsements
All
Opportunities to learn (1)
Hard working team (1)
Innovative product (1)
I've learnt so much since my tenure in SPOKE. I've known how to create music and proliferate it for some years, but working here has opened me up to understanding new methods. We've transcended the normal boundaries of music making and are in a completely new terrain. Aside from the music, we have a company ethos of everyone taking the initiative to grow into & find respective incentives.
Design
Opportunities to learn
Nov 2021
When we're on, we're truly on, when it's time to sit back and reflex (relax & reflect) we make sure that happens. We as the music team have created and released 7 hours of content within the space of a few months (see that as 7 hours), our ceo/coo have managed to secure funding/investment more expeditiously then ever and we're forever growing a strong work ethic.
Design
Hard working team
Nov 2021
I believe that we are onto something special. The whole team does. Because of this shared value, alongside diverse skillsets/areas of expertise, we're making something truly innovative, inviting and with room to be shaped and grow.
Design
Innovative product
Nov 2021
