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Safi

Global recyclables trade network

Safi logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Marketplace
  • Sustainability
  • Logistics
  • Transport
  • Supply Chain
  • Environmental
  • Procurement
Spitalfields, London, UK

Company mission

Safi is on a mission to improve recycling efficiency, putting an end to the unnecessary use of virgin materials.

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Our take

Safi - originally known as TrueCircle - operates the first digital B2B marketplace for the recycling industry, combining industry expertise with advanced tech to streamline recyclables trading for both buyers and sellers.

For buyers, Safi streamlines order management and supplies AI-powered quality control capabilities, to ensure that users are receiving the materials they want and expect. For sellers, the platform enables the diversification of customer bases, alongside low-risk entry into international markets and optimised pricing.

As the first of its kind, Safi's platform has certainly made a splash, securing a number of industry notables as trading partners; such as Veolia, Pro Environmental, and Pearce Recycling. Its user-friendly, novel marketplace certainly boasts a lot of potential, especially as it services an environmentally-conscious industry on the rise.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Competitive salary, with attractive equity options
  • 26 days annual leave (+ all national holidays) - the national holidays are flexible so you can take them whenever suits!
  • Hybrid role. We have no fixed rules about coming into the office on certain days. We are based in a co-working space near Liverpool Street
  • Regular team socials and meals
  • EV salary sacrifice scheme
  • Cycle to work scheme
  • CPD (continuous professional development) budget of £300 per year
  • Wellbeing budget of £75 per month for Physical Health or Mental Health
  • Pension options to suit you

Funding (2 rounds)

Nov 2023

$19.5m

SERIES A

Mar 2022

$5.5m

SEED

Total funding: $25m

This company has top investors

Leadership

Eamon Jubbawy

(Co-Founder)

Founder and CEO of Isometric. Also co-founded Sequence and Onfido, at the latter of which they were COO.