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To help software companies create great software demos to win and retain more customers.
Creating demos for potential clients is an integral part of the sales process, but doesn’t always lead to a sale. This places demo creation in a difficult position in that time must be invested but with no sure outcome. To remedy this, Saleo has built a demo automation platform powered by generative AI, that helps companies create their demo packages more efficiently.
Saleo's platform, Saleo Live, syncs with pre-existing demos to update and personalise them in tune with a brand’s style and target audience. It automatically uses the most up-to-date data, with Saleo claiming to be the only company of its kind using AI-driven models to do so.
This AI-led approach should put Saleo in a league of its own regarding competition, and its funding rounds reflect this, with 2022 and 2023 seeing consecutive Seed and Series A funding. The latter is being used to accelerate growth, further develop its product, and strengthen its go-to-market efforts.
Steph
Company Specialist at Welcome to the Jungle
Oct 2023
$13m
SERIES A
May 2022
$1.5m
SEED
Justin McDonald
(CEO)Previously SVP at Terminus, CEO at RambleChat, and Director of Global Business Development at SAI Global and Compliance 360.
Daniel Hellerman
(CPO)Previously VP of Media Strategy and Architecture at Terminus, Head of Marketing at Cloudreach, and Director of Marketing at SevOne Inc.
Aleksei Svetliakov
(Lead Engineer)Previously Senior Software Engineer at Terminus, Teledini, and ABIsoft, and was a Lead Software Developer at RambleChat.