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Sampler
Omnichannel product experiences
- 21-100 employees
- B2C
- B2B
- Enterprise
- Marketing
- Consumer Goods
- eCommerce
- Queen Street West, Toronto, ON
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Company mission
To deliver data-driven product experiences that create personalized relationships between people and brands.
Our take
The end to Google’s third party cookies and the change in Apple’s app tracking framework, along with developing tech and consumer preferences, has marketers casting around for new ways to foster strong customer/brand relations. For digital product sampling platform Sampler, however, the most effective solution is simple: free samples, but this time delivered straight to the home of participating consumers.
Sampler have made remarkable progress over recent years, working with top brands including L’Oréal, Nestle, and Kimberly-Clark, and commanding a reach of nearly 60 million consumers in 24 countries. With consumer trends developing fast in the age of ecommerce, however, the important thing is to remain innovative.
On this front, Sampler are taking good advantage of emerging trends. A recent UNFI deal, for example, will see Sampler packs offered at checkout for online grocery orders - a fast growing sector. As marketing teams are forced to seek out new methods, Sampler is making a compelling case for why physical samples remain a winning strategy.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Fri-YAYs - Every week we start our weekend a little early. Each Friday, the whole company clocks off at 1pm to take time for ourselves as a sweet end to a busy work week!
- Slack interest groups - Not in the office? Not a problem! Join one of our many Slack interest groups, From #music and the #raptors, to #bonappetit and #shantay-you-stay, there’s something for everyone
- Learning and development - At Sampler, we believe we’re never done learning—especially when it comes to professional development. You’ll be able to access resources to grow in your role, like our development program for first-time managers
- Team building events - We love the people we work with and we make sure there are plenty of opportunities to get to know everyone! From fitness challenges and online wine tastings, to corporate cleanups and trivia nights, we make sure there’s something for everyone to enjoy
- Generous time off policy - You'll start with 3 weeks of vacation plus a bonus week where the entire team is off between Christmas and New Year. When you’ve been with the company for two years, you’ll get an additional week off
- Parental leave top up - We want to make sure that your new chapter in life begins as smoothly as possible — at Sampler, all new parents are eligible for a top up of 75% of your base salary for 8 weeks as well as a flexible return to work policy
- Employee group benefits - Enjoy 100% employer-paid benefits which provides health, dental, vision & paramedical coverage. Sampler’s full suite of health benefits extends to spouses, common law partners and children, so your family can enjoy this coverage as well
- Health & wellness - We’ve partnered with Dialogue, to provide our team with best-in-class access to telemedicine and wellness resources. We also have a comprehensive Employee & Family Assistance Program (EFAP) which includes access to virtual professionals, ranging from therapists, nutritional coaching, financial literacy coaching, legal support, 24/7 crisis hotline support and more
- Employee stock options - Share in Sampler’s success. In addition to your salary, our ESOP program allows Sampler’s team to participate in ownership and achievement in our company
- WFH stipend - You’ll get up to $250 of eligible expenses reimbursed to help you make your home environment comfortable and productive
- MacBook laptop - You’ll get to work with the most current MacBook model
Company values
- BALANCE - You're always the most important thing on the "to do" list
- GROWTH - When you grow, we grow
- INCLUSIVITY - We win together
- OWNERSHIP - We own the good and the bad
- TRANSPARENCY - You can only grow what you know
Funding (last 2 of 7 rounds)
Jul 2020
$4m
SERIES B
Feb 2019
$2.3m
SERIES A
Total funding: $9.9m
Leadership
Marie has been recognized as a leader in retail & technology through awards like: CANIE Global Entrepreneurship Award (2020), Toronto Life’s 50 most influential Torontonians of 2020
People progressing
Created the culture that placed Sampler in the “Most Innovative Workplaces in Canada” and In 2021, The Globe and Mail recognized her as one of the Best Executives in Canada.
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