Samsung Food
The ultimate cooking app
- 21-100 employees
- B2C
- Food
- SaaS
- Mobile
- City Centre, Birmingham, UK
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Company mission
To build a more sustainable future by inspiring home cooks everywhere to tackle holistic health through nutrition and reduce food waste.
Our take
Samsung Food is an all-in-one app that makes cooking, meal planning, and grocery shopping easier. It acts as a personal food assistant and lets users save recipes from anywhere online, organise them into a digital recipe box, plan meals, and even turn those plans into smart shopping lists.
Now it's one of the world's leading food tech platforms, available in 10 languages, consistently maintaining near-perfect ratings on the App Store and Google Play, and has been featured by Apple more than 200 times. It's not just popular with users either: major retailers and brands such as Asda, Tesco, Waitrose, and Ocado have all partnered with Samsung Food to help connect consumers with their products. And it's backed by Samsung's connected ecosystem, making it a flagship part of the company's smart home strategy, integrating directly with its appliances and services to create a truly connected cooking experience.
Originally founded as Whisk in 2012 by entrepreneur Nick Holzherr, the platform was acquired by Samsung Next in 2019 and rebranded to Samsung Food. Since then, its grown rapidly, expanding its global team, earning awards like Google Play's "Best Everyday Essentials", and being certified as a Most Loved Workplace®. Now, powered by AI, Samsung Food is continuing to evolve and help even more people cook better, waste less, and enjoy food more.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Jun 2014
$0.6m
SERIES A
Jun 2013
$0.4m
SEED
Total funding: $1.7m
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