Seatfrog

One-stop shop for booking rail travel

Seatfrog logo
21-100 employees
  • B2C
  • B2B
  • Travel
  • Transport
  • Mobile
London, UK

Company mission

To build a better future for Rail and its billions of passengers, for good.

Top investors

40% female employees

Our take

Seatfrog is transforming the way Rail providers sell a matrix of ancillaries from booking right up to departure. Delivering a more seamless experience for passengers on the go to maximise ancillary revenue.

Seatfrog delivers revenue performance by using data science to pinpoint the perfect time to upsell whilst delivering a personalised customer experience and full automation from booking right up to departure. Its platform is fully mobile and highly personalised, targeting the peak of a passenger’s willingness to buy an ancillary product.

The Seatfrog app will give every rail passenger the opportunity to upgrade their seat or swap trains. Seatfrog already makes it near-effortless for passengers to upgrade to 80 million First Class seats every year. The company saw revenue growth of over 800% in 2022 - moving forwards, Seatfrog is focused on launching new products.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • We work 4 days a week! That's a whole day back, every week, to live your life
  • Have a family? With Seatfrog you can take advantage of our nursery scheme, saving you hundreds of pounds a year
  • We are registered under the Cycle-to-Work scheme and have an EVP scheme, so you can travel more sustainably
  • We offer private healthcare for every team member through Vitality, including direct access to GPs, therapy, and wellness technologies
  • 10 free upgrades on UK trains for you and your friends and family

Funding (last 2 of 6 rounds)

Apr 2023

$7.6m

LATE VC

May 2021

$3.1m

LATE VC

Total funding: $20m

This company has top investors

Leadership

Previously Programmer at Lab Fiftyfive for 5 years and Senior Programmer at VML Australia for 2 years.

Previously Account Director at MercerBell for 3 years and Business Lead at VML for 3 years.