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Seatfrog

One-stop shop for booking rail travel

Seatfrog logo
21-100 employees
  • B2C
  • B2B
  • Travel
  • Transport
  • Mobile
London, UK

Company mission

To build a better future for Rail and its billions of passengers, for good.

Top investors

Our take

Seatfrog is transforming the way Rail providers sell a matrix of ancillaries from booking right up to departure. Delivering a more seamless experience for passengers on the go to maximise ancillary revenue.

Seatfrog delivers revenue performance by using data science to pinpoint the perfect time to upsell whilst delivering a personalised customer experience and full automation from booking right up to departure. Its platform is fully mobile and highly personalised, targeting the peak of a passenger’s willingness to buy an ancillary product.

The Seatfrog app will give every rail passenger the opportunity to upgrade their seat or swap trains. Seatfrog already makes it near-effortless for passengers to upgrade to 80 million First Class seats every year. The company saw revenue growth of over 800% in 2022 - moving forwards, Seatfrog is focused on launching new products.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • We work 4 days a week! That's a whole day back, every week, to live your life
  • Have a family? With Seatfrog you can take advantage of our nursery scheme, saving you hundreds of pounds a year
  • We are registered under the Cycle-to-Work scheme and have an EVP scheme, so you can travel more sustainably
  • We offer private healthcare for every team member through Vitality, including direct access to GPs, therapy, and wellness technologies
  • 10 free upgrades on UK trains for you and your friends and family

Company values

  • Passionate ❤️ We believe deeply in our mission and go the extra mile to make a difference. We sweat the small stuff, even if others don’t always notice
  • Unordinary 🚀 We don’t accept the status quo and will put our own spin on anything we do. We make even the mundane unordinary
  • Smart 🧠 We are innovators and inventors of clever ideas. We can read the room and adapt to all manner of situations
  • Egalitarian 🤝 We believe everyone deserves a seat at the table, regardless of role, background, or diversity. We advocate for equality and also do the work to make it a reality

Funding (last 2 of 6 rounds)

Apr 2023

$7.6m

LATE VC

May 2021

$3.1m

LATE VC

Total funding: $20.1m

This company has top investors

Leadership

Previously Programmer at Lab Fiftyfive for 5 years and Senior Programmer at VML Australia for 2 years.

Previously Account Director at MercerBell for 3 years and Business Lead at VML for 3 years.

Endorsements

All

Flexible working (3)

Focus on employee wellbeing (3)

My opinions are valued (2)

Challenging work (1)

Opportunities to learn (1)

Nice people (1)

Intelligent people (1)

Supportive management (1)

Innovative product (1)

Inspiring mission (1)