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Secfi
Equity advocate and wealth management platform
- 21-100 employees
- Fintech
- B2C
- Financial Services
- SaaS
- Jackson Square, San Francisco, CA
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Company mission
To empower employees to make better financial decisions with their startup equity.
81% employee growth in 12 months
Our take
Employees with equity that leave a company often only have 90 days to exercise their options or they lose all their equity. Those who can’t afford the taxes are left with no alternative but to give up the equity.
Secfi helps private company shareholders and employees decide how to handle their equity. It offers financing for employees that wish to access the liquidity their equity represents, and provides Equity Strategists to guide and advise people running and working in small businesses. In short, it empowers employees, offering advice and financing options to help them handle their wealth and deal with the associated taxes.
With job loss being an ongoing crisis and the need for expert advice in a tricky-to-navigate area, the company is well-placed to help employees manage their equity. It is the first pre-wealth management platform, but it isn’t yet clear whether potential threats, including Quid and Section Partners, will materialise as actual competitors.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Onsite certified personal/leadership coaches
- Company trips
- Comprehensive health plans
- 24 paid vacation days per year, plus your birthday
- Remote and hybrid working arrangements
- Access to financing, CPAs and financial planning experts
- Advanced education to understand your equity with full transparency into company financials
- Unlimited paid sick time
- Generous equity grants, with the option to exercise early
- Four months of parental leave for primary and secondary caretakers
- Team events
- 401(k) plan and matching, or company pension
Company values
- No assholes - We care for and trust each other. We embrace each other’s unique identity. We strive to bring our best selves in and outside work and encourage others to do the same. We grow together
- We are the customer - We’re startup employees going through the same journey as our customers. We build products that make a difference, changing the status quo, for our generation
- We think, decide, and act - We thoughtfully plan. We act and strive to move fast. We iterate and improve. We’re results-driven with an eye on the future
Funding (2 rounds)
Jul 2019
$6m
SERIES A
Feb 2018
$1m
SEED
Total funding: $7m
This company has top investors
Leadership
Wouter Witvoet
(Executive Chairman)They took an MPhil in Technology Policy at Cambridge before founding Sellaco and serving on the Chief of Staff of Karhoo. They co-founded Secfi in February 2017, serving initially as CEO and since 2021 as Executive Chairman, having founded Valour, Crafty.art, ASIC Power, and DeFi Technologies.