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Second Nature

Behaviour-based weight loss app

Second Nature logo
21-100 employees
  • B2C
  • Lifestyle
  • Fitness
  • Nutrition
  • Mobile
  • Wellbeing
Shepherd's Bush, London, UK

Company mission

To make healthy living second nature.

Top investors

61% female employees

-19% employee growth in 12 months

Our take

Second Nature is a digital behavioural change programme designed to help people with type 2 diabetes manage their illness by living more active lives, helping to prevent or reduce their symptoms. The company worked closely with in-house dietitians, psychologists, and behavioural change specialists to tackle this pressing issue and create the programme.

The company produces a fitness wristband that monitors the user's steps, sleep, heart rate, and weighing scales to track their progress. The products use a small SIM card and Bluetooth to automatically sync with the user's phone, which provides real-time updates on their condition over a six-week period.

Impressively, Second Nature is the first digital lifestyle change programme to be used by the NHS. The company has also teamed up with Dr. Rupy Aujla from The Doctor’s Kitchen, who is an NHS GP and Sunday Times bestselling author who believes that food can have powerful medicinal effects.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • See the impact your work is having on improving thousands of people’s lives and tackling the obesity epidemic on a daily basis
  • Work with amazing, friendly, smart colleagues all incredibly passionate about solving the type 2 diabetes epidemic
  • Autonomy and responsibility for your work direction
  • Quarterly company-sponsored socials
  • Annual £200 CPD budget
  • Home office set up budget
  • Flexible working environment where you can work from home when you need to

Company values

  • Focus on impact - We're a small team with limited resources & huge aspirations. That only works if we do the important things. That means each day is an act of prioritisation and most importantly, getting stuff done
  • Do the right thing - We're trying to solve a global problem with no easy solution. We expect everyone who joins us to be on board with that & understand the context of why we do what we do
  • Keep growing - We believe your only barriers are those that you set yourself. We want people who have a thirst for knowledge and self-development. Those who believe that in the future, they can be better
  • Let data guide you - We are not our customers. It's important to stay humble and make decisions based on the data and information available to us, not our own biases and preconceptions
  • Enjoy the ride - Fast-growing companies have a lot of uncertainty and many course corrections. That can be exciting, and empowering, but above all, stressful. Recognising this and being comfortable with it is a key part of being successful with us

Funding (last 2 of 7 rounds)

Apr 2020

$9.6m

SERIES A

Dec 2019

$9.6m

SERIES A

Total funding: $22.7m

This company has top investors

Leadership

Studied Engineering and Materials Science at the University of Oxford. Previously worked as a Senior Consultant at Deloitte.

Studied Pharmacology at the University of Cambridge. Previously worked as a Senior Consultant at Deloitte.

Endorsements

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Opportunities to learn (1)

Intelligent people (1)

Inspiring mission (1)