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Seep

Natural eco-friendly cleaning tools

Seep logo
1-20 employees
  • B2C
  • Retail
  • Sustainability
North Rosslyn, Arlington, VA

Company mission

Seep's mission is to create high-quality, attractive and compostable cleaning tools from natural ingredients. Their products are designed to be gentle on the planet, gentle on the eye, and gentle on you.

Our take

Seep was born out of the lack of genuinely sustainable cleaning tools on the market. Founder Laura Harnett wanted to do away with the need to purchase plastic sponges, cloths and bin liners to offer greener and safer options which would not be an eyesore in the home.

With the growing trend of eco-friendly cleaning, as well as increased concern for the chemical content of household products, Seep have occupied an important gap in the market.

They have also remained loyal to their environmentalist mission. Seep have committed to offset the carbon footprint of their supply chain annually, as well as pledging to give 5% of their profit to organisations making an impact in the environmental sector.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Work from home opportunities

Funding (1 round)

Oct 2023

$1m

SEED

Total funding: $1m

This company has top investors

Leadership

Laura Harnett

(Founder)

Has worked in the consumer and retail industry for decades, at companies including Selfridges, Deloitte, Kingfisher and Booz Allen.