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SegmentStream
Marketing data intelligence platform
- 21-100 employees
- B2B
- Marketing
- SaaS
- Data Analysis
- Automation
- City of London, London, UK
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Company mission
SegmentStream's mission is to help companies get the maximum value from their data by providing them with an innovative platform that covers every aspect of data-driven marketing — from data collection to data activation.
35% employee growth in 12 months
Our take
Third-party cookies have long enabled enterprises to track the online activity of their users to deliver personalised ads and then measure the success of those campaigns. The practice has been very effective, but internet giants such as Apple's Safari and Mozilla's Firefox, have been on a quest to end its use over privacy concerns. SegmentStream is a marketing analytics company working to help enterprises thrive in a post-cookie era.
SegmentStream uses advanced machine learning algorithms to analyse first-party user behaviour data and evaluate the incremental performance of each marketing channel and campaign, giving marketers probabilistic conversions demonstrating the contribution of each traffic source towards future sales. This probabilistic data, showing which channels and campaigns are working and which are not, can then be fed into ad platforms to automate ad optimization and make the analytics actionable.
Since starting up, the company has gained over a hundred customers in 14 countries, including KitchenAid, Nespresso, Kave Home, and Freshly Cosmetics. It grew by more than three times over 2021 while at the same time being operationally profitable. It plans to strengthen its go-to-market efforts, raise increased awareness about its product, and make the solution scalable and accessible to more clients by making the product as easy to use as possible from SMBs to big enterprises.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Competitive salary plus attractive stock compensation package
- A lot of opportunities for future career growth within the company
Company values
- High Performance - We enjoy working with productive and smart people who can make a lot of impact in a short period of time
- Entrepreneurship - We value resourceful people who can find a way to get things done without a huge amount of support from others
- Ownership - We are looking for people that can be fully trusted with a big responsibility without a need for micromanagement
- Enthusiasm - We think that the only way to become a top performer in some area — is to be genuinely passionate about it
Funding (last 2 of 4 rounds)
Feb 2022
$2.7m
Apr 2021
$1m
Total funding: $4.3m
This company has top investors
Leadership
Pavel Petrinich
(Chief Revenue Officer)Tech entrepreneur, startup executive, and digital marketing professional. Co-founder of Driveback.
Oleg Katryshev
(CPO)Previous experience as Head of Digital Marketing at Aizel, and Product Owner at Driveback.
Constantine Yurevich
(CEO)Previous CTO and founder of Driveback, and Senior Software Architect & Consultant at DesignTech Solutions.
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