SellerX
Buys and builds Amazon businesses
- 501-1000 employees
- B2B
- Consumer Goods
- eCommerce
- Mitte, Berlin, BE
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Company mission
To transform everyday moments with next-generation consumer brands that people love and trust.
-22% employee growth in 12 months
Our take
The eCommerce sector has seen rapid growth in recent years, with Amazon continuing to be a dominant force in the market. SellerX was founded to capitalize on this trend by acquiring and building online retailers that trade on Amazon. The company targets high-profile sellers with the goal of creating in-demand consumer brands, ultimately amassing a diverse portfolio.
In late 2021, with the acquisition of KW-Commerce and a $500M investment, SellerX expanded its reach within the consumer goods sector. The company's long-term vision is to revolutionize the industry by developing a powerful brand portfolio, leveraging the growing demand for eCommerce-driven consumer products.
However, this year has been challenging for SellerX. A slowdown in growth and rising debt pressures led to significant financial restructuring, with BlackRock set to become the largest shareholder as part of a deal to reduce the company's debt. Despite these hurdles, the deal offers a fresh start, providing SellerX with improved liquidity and new backing to stabilize its position and continue reshaping the eCommerce space.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 5 rounds)
May 2023
$64m
LATE VC
Dec 2021
$250m
LATE VC
$474.8m
Total funding
This company has top investors
Leadership
Olivier Van Calster
(CEO)Joined SellerX in July 2024 as CEO. Prior to that, they were the Chief Commercial Officer at Voi Technology. They also worked at StockX as the VP and General Manager and at Talmix as the COO, CEO, and NED.