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SellerX
Buys and builds Amazon businesses
- 501-1000 employees
- B2B
- Consumer Goods
- eCommerce
- Mitte, Berlin, BE
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Company mission
To transform everyday moments with next-generation consumer brands that people love and trust.
Our take
The eCommerce sector has seen rapid growth in recent years, with Amazon continuing to be a dominant force in the market. SellerX was founded to capitalize on this trend by acquiring and building online retailers that trade on Amazon. The company targets high-profile sellers with the goal of creating in-demand consumer brands, ultimately amassing a diverse portfolio.
In late 2021, with the acquisition of KW-Commerce and a $500M investment, SellerX expanded its reach within the consumer goods sector. The company's long-term vision is to revolutionize the industry by developing a powerful brand portfolio, leveraging the growing demand for eCommerce-driven consumer products.
However, this year has been challenging for SellerX. A slowdown in growth and rising debt pressures led to significant financial restructuring, with BlackRock set to become the largest shareholder as part of a deal to reduce the company's debt. Despite these hurdles, the deal offers a fresh start, providing SellerX with improved liquidity and new backing to stabilize its position and continue reshaping the eCommerce space.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- Stay Customer Focused - We keep our customers and their experience in mind - whether they be external or internal
- Make it Happen - We take ownership and get things done. We focus on impact, not on being busy. We keep it simple to achieve bigger and better things
- Connect & Collaborate - We know great things happen when we work together towards our goals. We support and include each other. We embrace exchange and mutual learning
- Be Daring - We take risks and learn from failure. We’re not afraid of bold, fast, innovative ideas. We challenge the status quo and find creative solutions
- Be Transparent - We strive for transparency and explain the rationale behind decisions. We seek to give and get clarity on direction. We provide open and honest feedback
Funding (last 2 of 5 rounds)
May 2023
$64m
LATE VC
Dec 2021
$250m
LATE VC
Total funding: $464.4m
This company has top investors
Leadership
Olivier Van Calster
(CEO)Joined SellerX in July 2024 as CEO. Prior to that, they were the Chief Commercial Officer at Voi Technology. They also worked at StockX as the VP and General Manager and at Talmix as the COO, CEO, and NED.
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