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Sensemitter
Neurobiological research platform
- 1-20 employees
- B2B
- Artificial Intelligence
- Market research
- SaaS
- Agios Ioannis, Limassol, Limassol
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Company mission
To study emotional responses and attention metrics in order to empower studies with much more accurate data in marketing, UX and CX areas.
Our take
Sensemitter is a neurobiological AI research tool specialising in turning emotional responses towards video content into data. With the use of facial coding/eye tracking tools, Sensemitter can provide clients with a second-by-second analysis of the reactions of their audiences. These tools can be used in a range of industries for different use cases, such as analysis towards adverts, reactions to creatives, and research into behaviour insights.
The use of neurological AI is rising within the advertising industry as its technology can help market researchers better understand their customer's behaviour, preferences, and decision-making processes. By leveraging neurological AI, advertising companies gain valuable insights to create a more personalised campaign platform to drive better customer engagement.
While the company is still in stealth mode, it has already raised $1.5M in funding and secured industry giants Pepsi, Mars and Danone, among others as its first clients. Now, Sensemitter is turning its attention to expanding into the public market, with plans to accelerate its internal team as well as its operations.
Steph
Company Specialist at Welcome to the Jungle