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Sequence

Pricing and billing tools and APIs

Sequence logo
21-100 employees
  • Fintech
  • B2B
  • Financial Services
  • SaaS
London, UK

Company mission

To build the FinOps platform of the future.

Led by a woman
Top investors

2% employee growth in 12 months

Our take

Financial operations (FinOps) is the sum of the ways a company prices, allows customers to pay, pays out money, manages cash and understands its financial activity. Despite being the lifeblood of any company, the co-founders realised that those involved in money moving are hugely underserved and over reliant on developers.

Sequence was founded to help solve this problem and simplify money movement. Focusing on FinOps, they are entering an entirely new software category with considerable opportunity in the market. There has been a recent rise in companies looking to bring in more automation and intelligence in the wider Payments & Finance SaaS space.

Backed by impressive investors (including a16z), the founding team has decades of experience in building and operating category-defining marketplaces, machine learning, fintech, and enterprise software companies. By taking an entirely new approach within FinOps, Sequence has great potential to build a significant business that impacts lots of companies.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Global paid time-off plan — 25 days of annual leave per year, wherever in the world you are + your local public holidays
  • Annual equity refreshers — offering the opportunity to double your options by the end of the vesting period (linked to your annual performance review)
  • Twice annual company-wide offsites — where the whole Sequence team gather together in person
  • Growth opportunities — Joining an early stage start-up with an ambitious product vision gives you the chance to not only take ownership in your role but the opportunity to see first hand how your work contributes to our success
  • Enhanced maternity and paternity leave scheme — an additional 4 weeks maternity pay (at 50% of your normal pay) and an additional 2 weeks paternity paid time off (at 50% of your pay)
  • Top-notch work equipment — everyone receives an Apple Macbook when they join

Company values

  • Extreme Ownership. We act without ego. We take pride in identifying problems, taking ownership of situations and finding solutions. History belongs to those who take action
  • Lightning Fast. We’ll win by moving faster. We set an ambitious pace for shipping products, for moving money, and for supporting our customers and teammates
  • Magically Simple. Every decision we make has simplicity and beauty at the core. The user experience bar could not be higher
  • Passion and Curiosity. Every member of our team believes Sequence is more than a place of work. We celebrate curiosity, learning, and filling gaps in the team’s knowledge
  • Absolute Integrity. A transparent, principled environment is core to our DNA; we trust our team to do the right thing

Funding (2 rounds)

Sep 2022

$19m

SEED

Dec 2021

$15m

SEED

Total funding: $34m

This company has top investors

Leadership

Riya Grover

(Co-founder & CEO)

Previously co-founded Feedr, where they served as CEO for the past 5 years. Sold to Compass Group in 2020. Is also a Founders Pledge Member.

Eamon Jubbawy

(Co-founder)

Co-Founded Onfido in 2012 and has worked as COO for past 9 years.

Endorsements

All

Intelligent people (6)

Opportunities to learn (4)

Autonomy (3)

Open and honest communication (3)

Flexible working (3)

Growing fast (3)

Challenging work (2)

Meaningful work (2)

Innovative product (2)

Strong leadership (2)