Sequence
Revenue automation platform for modern finance teams
- 21-100 employees
- Fintech
- B2B
- Financial Services
- SaaS
- London, UK
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Company mission
To unlock scale for every B2B software company by giving them flexible tools to turn sales contracts into revenue
2% employee growth in 12 months
Our take
Financial operations (FinOps) is the sum of the ways a company prices, allows customers to pay, pays out money, manages cash and understands its financial activity. Despite being the lifeblood of any company, the co-founders realised that those involved in money moving are hugely underserved and over reliant on developers.
Sequence was founded to help solve this problem and simplify money movement. Focusing on FinOps, they are entering an entirely new software category with considerable opportunity in the market. There has been a recent rise in companies looking to bring in more automation and intelligence in the wider Payments & Finance SaaS space.
Backed by impressive investors (including a16z), the founding team has decades of experience in building and operating category-defining marketplaces, machine learning, fintech, and enterprise software companies. By taking an entirely new approach within FinOps, Sequence has great potential to build a significant business that impacts lots of companies.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Global paid time-off plan — 25 days of annual leave per year, wherever in the world you are + your local public holidays
- Equity refreshers available for exceptional performers
- Enhanced maternity and paternity leave scheme — an additional 4 weeks maternity pay (at 50% of your normal pay) and an additional 2 weeks paternity paid time off (at 50% of your pay)
- Top-notch work equipment — everyone receives an Apple Macbook when they join
- Twice annual company-wide offsites — where the whole Sequence team gather together in person
- Growth opportunities — Joining an early stage start-up with an ambitious product vision gives you the chance to not only take ownership in your role but the opportunity to see first hand how your work contributes to our success
Funding (2 rounds)
Sep 2022
$19m
SEED
Dec 2021
$14.5m
SEED
Total funding: $33.5m
This company has top investors
Leadership
Riya Grover
(Co-founder & CEO)Previously co-founded Feedr, where they served as CEO for the past 5 years. Sold to Compass Group in 2020. Is also a Founders Pledge Member.
Eamon Jubbawy
(Co-founder)Co-Founded Onfido in 2012 and has worked as COO for past 9 years.