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Sifted

Media platform for Europe’s innovators & entrepreneurs

Sifted logo
21-100 employees
  • B2C
  • Lifestyle
  • Publishing
  • Content
  • Digital Media
  • Community
London, UK

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Company mission

Sifted's mission is to be the critical friend of Europe’s startup community, and to amplify and empower the founders, investors and startup operators driving innovation from the front.

56% employee growth in 12 months

Our take

Sifted is a media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. It's known for its high-quality commentary and fresh viewpoints and is targeted at founders, investors and people working in startups across Europe. It reports on stories of big startup trends, compelling company profiles, and the everyday lessons that come from growing a business; covering early-stage businesses in tech centres like London, Paris and Berlin but also smaller hubs like Minsk, Talin and Zurich.

Sifted’s team of reporters are based across Europe, and the website has hundreds of thousands of monthly unique visitors. FT's stake in the company comes alongside a licensing agreement which ensures Sifted meets the standard of FT calibre news and analysis. The company is also backed by several British, French, German, Greek and Swedish angel investors with interests in the growing European technology sector.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • 28 days holiday
  • £1000 development budget each year
  • 20 days working from abroad
  • Thursday work drinks

Company values

  • We’re curious and we love to learn
  • We like to be brilliant at what we do but we’re honest about what we don’t know
  • We give people lots of responsibility and trust them to do great work
  • We enjoy working together and solve problems as a team
  • We treat people with respect and deeply believe in diverse and inclusive team

Funding (2 rounds)

Nov 2021

$5.1m

SEED

May 2019

$1.3m

SEED

Total funding: $6.4m

Leadership

John Thornhill

(Innovation Editor)

Innovation editor of the Financial Times, founder and editorial lead for the FT125 forum for senior business executives. Interviews people like Bill Gates for their day job.

Caspar Woolley

(Chair)

Serial entrepreneur, formerly of Hailo ($100m+ raised, acquired) and eCourier (acquired).