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To open up access to simple and affordable investing for anyone, no matter their experience.
-29% employee growth in 12 months
Automated robo-advisors have made huge changes to the investment landscape in recent years, with players like Betterment and WealthFront leading the charge. SigFig has identified a niche by selling white-label robo-advisor services to financial services firms like Wells Fargo, UBS, and Citizens Bank.
SigFig's automated wealth management toolkits include robo-advisors, tools to improve tax efficiency, portfolio diversification advice, and other investment account management tools. They make money by selling this toolkit under a license to financial services firms and by taking a percentage of the assets that are managed using its technology. It also operates "SigFig for Consumers", which enables users to build smart and tax-efficient investment portfolios for a much lower cost than traditional advisors.
To remain competitive into the future, SigFig has executed and planned the launch of new offerings including Discover, a lead-generation software application, and a remote collaboration tool called Engage.
Kirsty
Company Specialist at Welcome to the Jungle
Jun 2018
$50m
SERIES E
May 2016
$33m
SERIES D
This company has top investors
Mike Sha
(CEO)Having studied Computer Science at Harvard, Mike worked for 3 years as an Amazon Senior Manager, before spending 5 years as co-founder and CEO of Wikinvest. They left this role in 2011 to co-found SigFig.