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SilkFred
Online, independent-brand-based fashion store
- 21-100 employees
- B2C
- Retail
- Marketplace
- Fashion
- Consumer Goods
- eCommerce
- Spitalfields, London, UK
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Company mission
SilkFred's mission is build a fashion ecosystem that puts the joy back into online shopping and allows independent brands to thrive.
Our take
Independent brands find it difficult to attract customers and maintain their business, but SilkFred has created an ecosystem that allows these brands to reach an audience looking for the latest fashion. It has an end-to-end solution for brands spanning photography, marketing, and logistics, allowing brands to go from idea to brand very quickly. It has also created a destination for customers to discover and shop designer styles without the designer price tag.
SilkFred was founded on likes, comments and conversations with its customers on social media. It began in 2011, raising £150,000 in seed money. By 2019 it employed 70 staff and represented 600 fashion brands, using its data-led approach allowing them to provide their brands with insights they wouldn't otherwise get. In 2020, SilkFred launched a new app for its customers in the iOS App Store, and later launched an app for Android.
The company now stocks over 900 hand-picked independent fashion brands, including many which it has helped to grow from market stalls to seven-figure businesses - for example Never Fully Dressed, which now has millions of customers. With a long history of high-achievement, and the ever-growing popularity of online shopping, there seems to be no reason SilkFred will not continue to find success in the coming years.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Private healthcare
- Gym membership
- Holiday apartment in Spain
- Holiday allowance that grows with time
- Company pension
- Paid parental leave
- Apple laptop
- Staff discount
Company values
- COMMITTED: We take it to the end. We do what it takes. We commit to our responsibility.
- BOLD: We take risks. We push through our comfort zone to get the right result and drive the company forward. We are bold and honest with how we communicate with one another.
- PROACTIVE: We are self-starters, self-improving and we don’t wait to be told what to do. We create opportunities for the company, for the team and for ourselves. We find solutions to problems rather than fixate on them. We're responsible for shaping our own path.
- CARING: We care about our customers, our brands and our team. We take pride in our desire to do a great job. We encourage those around us to do better, be better. Saying we care is meaningless - we need to show it!
Funding (1 round)
Oct 2013
$0.2m
SEED
Total funding: $0.2m
This company has top investors
Leadership
Emma Watkinson
(Co-founder & CEO)3 years experience as a merchandiser/buyer, including at my-wardrobe.com.
Stephen Jackson
(Co-founder)Founder of TableCrowd. Previously a derivatives trader with 12 years experience.
Kate Jackson
(Co-founder & Director)Serial entrepreneur. Founded TableCrowd, nowsitdown.com, EIS-SEIS.com, and Click Tonight.
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