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SimilarWeb

Measurement tool for web and app activity

SimilarWeb logo
1001+ employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Analytics
  • Business Intelligence
  • SaaS
  • Data Analysis
Midtown Manhattan, New York, NY

Company mission

To create the most accurate, comprehensive, and actionable digital data, so every business can win their market..

-16% employee growth in 12 months

Our take

SimilarWeb is a leading digital insights platform that uses market intelligence to track website traffic. More than half of the Fortune 100 rely on its tools for insights, a sure indicator that traffic insights - and the companies that offer them - are increasingly crucial in capitalizing on the growing shift of activities online.

The startup strategically went public on Wall Street and raised funding on the back of a period of impressive annual growth. The company is doubling down on its R&D into analytics, specifically for larger enterprises - suggesting that it plans to strengthen its position as a market-leading, large-scale insights platform. This will also help SimilarWeb develop the AI tech that determines what triggers internet traffic; which is crucial because this is a banner feature that sets it apart from close competitors like Nielsen and ComScore.

Navigating through periods of uncertainty and heightened scrutiny inherent to data-centric operations, SimilarWeb has demonstrated resilience, as evidenced by an impressive 11% revenue surge in the fourth quarter of 2023. This trajectory suggests a solid foundation and an ability to overcome challenges, reaffirming its position as a trusted leader in the realm of digital analytics.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Joint days for in-office collaboration
  • In-office team activities
  • Fully stocked kitchen
  • Access to thousands of e-courses
  • Professional coaching
  • 1:1 mentoring programs
  • Assessment with personal trainer
  • On premise exercise classes
  • Gym membership reimbursement
  • Health care packages
  • Food stipend

Funding (last 2 of 10 rounds)

Oct 2020

$120m

GROWTH EQUITY VC

Jul 2017

$47m

SERIES F

Total funding: $235.8m

Leadership

Is also an Investor and Advisory Board Member at numerous other ventures. Previously was a Partner at AfterDownload Ltd until its acquisition by IronSource.