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Simplr’s mission is to help people and businesses with the transition to a new, more accessible, and less wasteful economy, based on experience, not ownership.
22% employee growth in 12 months
Simplr is pedalling a radical step up from the increasingly popular SaaS model: life as a service. The platform offers a centralised hub for users to manage and access services and products of all stripes on a subscription basis, from jewellery and shared workspaces to electronic devices and cars.
The as-a-service trend is on the rise across multiple industries, from grocery subscriptions to car access, so extending the same model to a broader spread of consumer goods is no great leap. Plus, Simplr’s centralised platform is in theory a neat response to the subscription fatigue and lack of transparency that disparate subscriptions can create for customers. Simplr, however, do not currently incorporate most of the popular subscription services. If it truly want to simplify subscription for its users, it may need to make these integrations fast.
What Simplr is proposing is, essentially, a fairly radical lifestyle shift away from ownership and towards a rental economy. How popular this will be remains firmly to be seen - although there are reports suggesting it may be popular among Gen X and Z. Given the growing interest in cutting consumption, and the broad adoption of subscription services by users across the board, this young company may be getting in front of a major consumer trend.
Freddie
Company Specialist at Welcome to the Jungle
Jul 2021
$5.3m
SEED
Angel Bou
(CEO)Previously co-founded Titani Web & Data, as well as the Help Me Project, and has held senior marketing positions at INBENTA, ForeScout Technologies, and Google. Is also a board member at buguroo, Photoslurp, and Zinklar.