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SimplyCook
Home recipe kits
- 21-100 employees
- B2C
- Lifestyle
- Food
- Social
- eCommerce
- Battersea, London, UK
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Company mission
To bring joy to millions of mealtimes globally, by making it easy for customers to cook delicious and exciting meals at home.
46% employee growth in 12 months
Our take
SimplyCook is a subscription business that provides customers with recipe cards and ingredient kits that help them prepare high-quality food at home in less than 20 minutes. It delivers nearly 1M recipe kits every month.
Competing against other meal kits such as Hello Fresh and Gousto, SimplyCook differentiates itself by not sending all of the fresh ingredients required for its recipes. Instead, it focuses on ingredients kits which consist of herbs, spices, sauces, and other extras needed to cook each meal. This is advantageous for consumers who can't fully commit to the fresh food alternatives and, as a result, SimplyCook has a broader mass-market appeal.
To fuel its growth ambitions, SimplyCook has attracted equity funding, directing investment toward expansion efforts across the UK and international markets, as well as into marketing initiatives and technology development. A pivotal moment in the company's trajectory occurred with its acquisition by Nestlé. Despite maintaining its base in London and being led by its founding team, SimplyCook now enjoys the backing of Nestlé.'s expertise and operational support, ushering in a new phase of development and potential for the subscription-based culinary enterprise.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Regular team socials & activities
- Enhanced Maternity & Paternity leave
- 35 days holiday a year
- Become carbon positive person through our employee carbon offsetting scheme
- Flexible working culture
- First access to new dishes
- Free SimplyCook subscription
- Childcare Flexibility
Company values
- Joyful: We all look to live the mission we're on and proud of what we're building. We aim to bring joy to our customers' lives and bring that joy into our workplace
- Highly Supportive: We're kind, look out for each other, and give a helping hand where needed. We work in a flexible way that allows everyone to enjoy life outside of work
- Humble (and ready to be wrong): We aim to stay open to ideas and always try to work on the basis that we might be wrong looking to challenge our own assumptions and those of others rigorously
- Hungry to learn: Everyone puts their hand up to learn something new. We're constantly iterating and improving every day - often looking to make decisions quickly and learn from them
Funding (last 2 of 4 rounds)
Dec 2018
$5.7m
SERIES A
Jul 2017
$2.6m
EARLY VC
Total funding: $10.3m
This company has top investors
Leadership
Oli Ashness
(Founder)Studied Law at the University of Nottingham and Management at London Business School. Previously an Investment Analyst at DFJ Esprit for 1 year.