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Siteimprove

Optimizing companies' content

Siteimprove logo
501-1000 employees
  • B2B
  • Marketing
  • Content
  • Analytics
  • SaaS
Gammelholm og Nyhavn, København

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Company mission

To enable a digital reality without limitations.

Our take

Denmark-based Siteimprove provides cloud-based website and digital marketing optimisation tools in order to enable brands to expand their reach, exceed their marketing goals, and work towards a future with purpose.

In 2022, the company crossed the $100M mark in Annual Recurring Revenue, which serves as a reflection of the pressure on businesses to deliver more inclusive, high performing digital experiences. This is where Siteimprove comes in. It is able to offer brands more inclusive environments, which results in a wider, more loyal customer based, and increased profitability from improved accessibility.

Since being acquired by Nordic Capital in 2020, the company has continued to see impressive growth. Whilst currently the majority of its revenue comes from US customers, Nordic Capital is aiding the international expansion of Siteimprove, accelerating its growth on a global scale.

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Kirsty

Company Specialist at Welcome to the Jungle

Company values

  • We are ambitious, driven by achievement, and strive to exceed expectations
  • We are motivated by challenges and committed to succeed as a team
  • We communicate expectations with a distinct vision and set clear goals that help move the business forward
  • We are determined, accountable, and act with a sense of urgency
  • We recognize and celebrate success of both the company and the individual
  • We foster an environment of mutual respect and trust
  • We support an open feedback culture to learn and grow from our mistakes
  • We are self-driven, confident, and feel empowered to turn challenges into solutions
  • We always strive to be the best we can be and inspire each other to develop and succeed both individually and as a team
  • We demonstrate transparency and communicate what we do, how we do it, and why with integrity and accountability
  • We are symbiotic with our customers. Their success is ours
  • We are in constant dialogue with our customers. We listen to, learn from, and act on their feedback
  • We operate consistently across the globe to deliver the same rich experiences to all our customers
  • We bring in our individual perspectives, experiences, and professional knowledge to create value for customers and help move the business forward
  • We thrive on change and seize opportunities to be industry pioneers
  • We are curious to venture out into unknown territory and ready to take smart risks that help the business evolve
  • We are proactive and continuously challenge the status quo to improve
  • We are agile, open-minded, and constantly search for new ideas that move the business ahead

Funding (1 round)

Dec 2015

$55m

LATE VC

Total funding: $55m

Leadership

Shane Paledin

(CEO, not founder)

Previously served as President of Services for SAP, Vice President & General Manager of Global Field Operations for SignalFx, and as CRO for Ayasdi.

Diversity, Equity & Inclusion at Siteimprove

  • Diversity is one of the key strengths in Siteimprove, as our employees come from all over the world with all sorts of different backgrounds. One thing that we all have in common is that we’re passionate about what we do and all bring valuable knowledge and experience to our company
  • At Siteimprove, we hail from more than 45 different countries, which contributes to an exciting and dynamic work environment. Here, you have the opportunity to learn about new cultures from your international colleagues every day
  • We're also lucky to have experienced accessibility experts, some who are visually impaired, in our company who contribute greatly with their unrivaled knowledge and skills, proving that Siteimprove is a workplace for people of all abilities, and guide dogs!