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Smalls
D2C Cat food
- 21-100 employees
- B2C
- Retail
- Food
- Pets
- Nutrition
- SoHo, New York, NY
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Company mission
Smalls' mission is to give cats the food and nutrition they need, crave, and deserve.
Our take
Many industries were hit hard over the COVID-19 pandemic, but it is perhaps unsurprising that growing pet ownership over the period has kept pet food sales strong. Particularly standing to benefit are companies riding the general uptick of home-delivery services by switching to a subscription model.
More than ever, US pet owners are prioritising high-quality, nutritious food options. Smalls, previously known as Cedric Eats, specializes in supplying human-grade cat food to the growing number of pet-owning Americans.
Freshpet, Nom Nom, and Catperson are just a few of the many businesses giving Smalls a run for their money. At roughly $3 per day, Smalls are not the cheapest on the market. However, with a strong brand identity and fashionably premium products, they stand a good chance at making headway amongst a growing pet lover market.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Medical, dental and vision plans
- 401k
- Unlimited PTO
- Smalls subsciption for your cat(s)
Funding (last 2 of 3 rounds)
Mar 2023
$19m
SERIES B
Aug 2020
$9m
SERIES A
Total funding: $30.9m
This company has top investors
Leadership
Matthew Michaelson
(CEO)Studied at Northeastern University and was Director of Growth Marketing at THINX. Previously worked as a freelance Growth Consultant.
People progressing
Joined as a Customer Support Manager in 2019, and was promoted to Director Of Customer Service / HR Generalist in 2021.