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SmarterX

Product intelligence platform

SmarterX logo
21-100 employees
  • Retail
  • B2B
  • Sustainability
  • Compliance
  • Legal
  • Business Intelligence
  • Consumer Goods
  • eCommerce
Downtown, Boulder, CO

Company mission

To connect retailers, brands, and consumers to better product, chemical, and health data - helping everyone know more and do better.

Led by a woman

37% employee growth in 12 months

Our take

With a growing demand among US consumers for sustainable and eco-friendly products, coupled with a willingness to pay a premium for them, the spotlight on product intelligence has shifted towards sustainability and compliance insights. This trend bodes well for SmarterX.

Recently rebranded, SmarterX operated a product intelligence platform harnessing an extensive database of over 456 billion data points. Its primary mission is to assist businesses in crafting and marketing products with a heightened emphasis on sustainability and adherence to regulatory standards. By automating product classification, SmarterX provides support to its extensive client base, including over 1,700 consumer goods companies and 24 major national retailers. These tools help clients navigate the intricacies of ESG commitments, environmental impact requirements, and broader regulatory constraints.

The company's transformation from a waste repurposing firm to its current sustainability-driven business model is noteworthy, especially as it now directly competes with established players like the US retail compliance platform, WERCSmart. This evolution underscores the potential for robust competition in a market poised for growth, as ESG regulations continue to evolve and shape the industry landscape.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Paid Family Leave: Raising kids is no small task. We offer generous paid parental leave for both primary and secondary caregivers
  • Unlimited PTO: Our team works hard. So we insist it rests smart. SmarterX offers a flexible PTO policy so that you can take the time you need to recharge
  • 401(k): Our commitment to employee wellbeing is for life. We provide a company-wide 401(k) plan with employer contributions to help you save for retirement
  • Flex Fridays: Every Friday, we take a breather from formal meetings to think, feed our curiosity, or do something that inspires creativity

Company values

  • Expertise: We are wizards at our craft. We are dedicated to honing our skills and pushing beyond perceived limits - pioneers who seek excellence
  • Curiosity: We are open-minded and have inquiring minds. We want to understand problems and as a team uncover new solutions
  • Impact: The more we know, the better we can deliver. We pursue our goals, and we act, putting our expertise into action to deliver results
  • Growth: We are evolving and striving to be better today than we were yesterday. We inspire and empower innovation in our peers

Funding (last 2 of 9 rounds)

Aug 2022

$7m

EARLY VC

Mar 2022

$22.1m

SERIES A

Total funding: $79.8m

Leadership

Chris Ripley

(Co-founder)

Previously founded Smart Permanent Coating Systems, Smarter Sealants, and CBR LLC. Subsequently served as CRO for Pro Guide Direct. Now an Executive Consultant at Pumpjack Dataworks.

Charlie Vallely

(Co-founder)

Experienced in analytics and software.

Jacqueline Claudia

(Co-founder & CEO)

Held a director role at Decision Strategies International, before moving into senior strategy positions at brandCOLORADO and Kampachi Farms. Subsequently served as CEO of LoveTheWild.