Jump to section
To connect retailers, brands, and consumers to better product, chemical, and health data - helping everyone know more and do better.
37% employee growth in 12 months
With a growing demand among US consumers for sustainable and eco-friendly products, coupled with a willingness to pay a premium for them, the spotlight on product intelligence has shifted towards sustainability and compliance insights. This trend bodes well for SmarterX.
Recently rebranded, SmarterX operated a product intelligence platform harnessing an extensive database of over 456 billion data points. Its primary mission is to assist businesses in crafting and marketing products with a heightened emphasis on sustainability and adherence to regulatory standards. By automating product classification, SmarterX provides support to its extensive client base, including over 1,700 consumer goods companies and 24 major national retailers. These tools help clients navigate the intricacies of ESG commitments, environmental impact requirements, and broader regulatory constraints.
The company's transformation from a waste repurposing firm to its current sustainability-driven business model is noteworthy, especially as it now directly competes with established players like the US retail compliance platform, WERCSmart. This evolution underscores the potential for robust competition in a market poised for growth, as ESG regulations continue to evolve and shape the industry landscape.
Freddie
Company Specialist at Welcome to the Jungle
Aug 2022
$7m
EARLY VC
Mar 2022
$22.1m
SERIES A
Chris Ripley
(Co-founder)Previously founded Smart Permanent Coating Systems, Smarter Sealants, and CBR LLC. Subsequently served as CRO for Pro Guide Direct. Now an Executive Consultant at Pumpjack Dataworks.
Charlie Vallely
(Co-founder)Experienced in analytics and software.
Jacqueline Claudia
(Co-founder & CEO)Held a director role at Decision Strategies International, before moving into senior strategy positions at brandCOLORADO and Kampachi Farms. Subsequently served as CEO of LoveTheWild.