Snowplow

Behavioral data platform

Snowplow logo
101-200 employees
  • B2B
  • Enterprise
  • Big data
  • Analytics
  • Business Intelligence
  • Data Analysis
  • Data Sharing
London, UK

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Company mission

To transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications - including advanced analytics, real-time personalization engines, and AI agent.

Top investors

40% female employees

81% employee growth in 12 months

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Our take

Headquartered in Boston and London, Snowplow is a data creation platform that enables organizations to create the highest quality behavioral data fully customized to their business. This allows data teams to focus on developing breakthrough use cases, rather than cleaning and wrangling data.

Snowplow fills a gap in the market with a flexible solution and high level of customization, allowing its solutions to work within a wide range of industries. This has attracted a diverse portfolio of brands it works with around the world, including Strava, Flickr, and Autotrader.

With significant funding and ongoing expansions, the company is really seeing the success of its product. Alongside this, it was recently recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack 2025, further amplifying the impact of the company.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Share options
  • A generous holiday allowance, wherever you are in the world
  • Opportunities to grow in a fast-moving, collaborative organization
  • 1 week of volunteering offered for a cause that matters to you
  • Inclusive, enhanced family leave
  • MacBook and home equipment budget

Funding (last 2 of 3 rounds)

Jun 2022

$40m

SERIES B

Jan 2021

$10m

SERIES A

Total funding: $55.1m

This company has top investors

Leadership

Alex Dean

(Co-Founder & CEO)

Previously worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.

Yali Sassoon

(Co-Founder & CTO)

Previously a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.