Snowplow

Behavioral data platform

Snowplow logo
101-200 employees
  • B2B
  • Enterprise
  • Big data
  • Analytics
  • Business Intelligence
  • Data Analysis
  • Data Sharing
London, UK

Company mission

Snowplow was founded with the belief that data teams should spend their time innovating, not extracting and wrangling behavioral data from CDP’s or analytics platforms. Snowplow empowers more than 10,000 organizations to purposefully create behavioral data to unlock transformative AI and advanced analytics directly from their warehouse, lake or in a real-time stream.

Top investors

40% female employees

81% employee growth in 12 months

Our take

Headquartered in Boston and London, Snowplow is a data creation platform that enables organizations to create the highest quality behavioral data fully customized to their business. This allows data teams to focus on developing breakthrough use cases, rather than cleaning and wrangling data.

Snowplow fills a gap in the market with a flexible solution and high level of customization, allowing its solutions to work within a wide range of industries. This has attracted a diverse portfolio of brands it works with around the world, including Strava, Flickr, and Autotrader.

Snowplow raised impressive funding in 2022 that, among other things, will allow the company to invest in expanding its international teams and grow an increasing number of data roles to support its platform and global customer base.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • MacBook
  • Mental health support including therapy sessions
  • Share options
  • Freedom to work from wherever suits you best
  • Work alongside a supportive and talented team with the opportunity to work on cutting edge technology and challenging problems
  • A fantastic company Away-Week in a different city each year
  • Grow and develop in a fast-moving, collaborative organisation

Funding (last 2 of 3 rounds)

Jun 2022

$40m

SERIES B

Jan 2021

$10m

SERIES A

Total funding: $55.1m

This company has top investors

Leadership

Previously worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.

Yali Sassoon

(Chief Strategy Officer & Co-founder)

Previously a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.