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Soundtrack Your Brand

Music licensing and curation for businesses

Soundtrack Your Brand logo
101-200 employees
  • B2B
  • Music
  • Digital Media
  • SaaS
Kungsholmen, Stockholm, Stockholms län

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Company mission

To bring transparency and accountability to the dysfunctional background music market.

Our take

Soundtrack Your Brand surpasses mere playlist curation for streaming in businesses, giving employees the freedom to change the music played in specific parts of their office or shop, change the volume, and generally curate the vibe of their place of work. Customer-facing businesses can often get bogged down in conjuring the right atmosphere for their clients, and Soundtrack Your Brand has been taking the pressure off business employees since 2013, all whilst innovating the music-streaming for the business market.

Through its partnership with Spotify, Stockholm-based Soundtrack Your Brand’s app has access to more than 100 million licensed songs and gives its customers the freedom to swap and change playlists. With clients as large as Tag Heuer and Joe The Juice, it is focused on B2C brands and companies with a large following and an established style.

With investment awarded in 2023, Soundtrack Your Brand will funnel its funds into bolstering its already impressive ARPU (Average Revenue Per Unit). It will double down on its expansion plans, which saw it deliver 60% year-on-year revenue growth in 2022. Soundtrack Your Brand, it seems, is dominating the streaming for business sector.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Work from anywhere - We mean it. There's also a one-off starting bonus to help set up a home office
  • Healthcare - 5000 SEK each year for gyms, massages, whatever you need for your wellness
  • Pension plan - We offer an advantageous pension plan, more than double the Swedish national average
  • Education budget - We love learning! You’ll get your own yearly training budget to hone your skills your way
  • Parental Allowance - Stay home with your new family member and feel confident that we will top up your salary up to 90% when you are getting to know the new person in your life
  • Social activities - Breakfast, Friday beers, yearly off-sites and team activities to keep it fun
  • Colleagues - We’re a diverse team here, with 80+ unique Soundtrackers from everywhere

Funding (last 2 of 6 rounds)

Jun 2023

$15m

LATE VC

Nov 2019

$10m

CONVERTIBLE

Total funding: $67.4m

This company has top investors

Leadership

Ola Sars

(CEO)

Previously Startup Mentor at Founder Institute, COO at Beats by Dr. Dre and CEO & Founder at Let's Mix.