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Sourcerie

AI-powered intelligence platform

Sourcerie logo
1-20 employees
  • B2B
  • Marketplace
  • SaaS
  • eCommerce
Farringdon, London, UK

Company mission

To put customers and community at the heart of every business decision.

Led by a woman
Top investors

50% female employees

Our take

Sourcerie is a venture-backed platform for customer feedback and consumer research. Positioned alongside giants like Shopify and Klaviyo, it is changing how brands harness insights.

Turning raw feedback into actionable insights, Sourcerie is helping brands refine messaging, innovate products, and enhance services through direct user engagement. This approach improves customer experience and drives business growth. Serving diverse eCommerce leaders in personal care, apparel, wellness, fitness, and FMCG in the US and UK, Sourcerie shapes the future of customer-centric strategies.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Hybrid working (2x office days)
  • Generous holiday allowance
  • Remote/flexible working 3 days per week, with access to the office 5 days per week
  • Workstation stipends

Company values

  • Commitment to the customer
  • Holistic ownership of the outcome
  • Mastery of your domain, plus willingness to wear any hat
  • Do things differently
  • Relentless, high urgency, & efficient execution; grit
  • Direct, honest, transparent operating mode - coupled with high integrity
  • Comfort with ambiguity, bias towards figuring things out
  • Clear, concise, & high-frequency communication

Funding (1 round)

Jun 2022

$2.3m

Total funding: $2.3m

This company has top investors

Leadership

Kristin Cardwell

(Co-Founder)

Previously scaled Refinery29 International 150% YoY; launched products globally at L'Oreal; reported directly to WPP CEO of $1B digital + data business; co-founded Alma Angels

Alex Beyer

(Co-Founder)

Previously founded a profitable shipping software business; was COO at influencer-led brand TALA; launched Function of Beauty in 30+ new markets; spent 5+ years at Palantir as an early NYC hire.

Endorsements

All

Autonomy (2)

Nice people (2)

Tech & tools (1)

My opinions are valued (1)

Open and honest communication (1)

Flexible working (1)

Innovative product (1)

Strong leadership (1)

Clear values (1)

Data-driven decisions (1)

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