See other companies on Welcome to the Jungle
Spoon Guru
AI solution for healthier food shopping
- 21-100 employees
- B2C
- B2B
- Lifestyle
- Artificial Intelligence
- Enterprise
- Food
- Nutrition
- Wellbeing
- Mayfair, London, UK
Jump to section
Company mission
To drive positive change, secure consumer trust, create better shopper outcomes, and to drive value for our retail clients.
Our take
Spoon Guru is an award-winning, digital health innovation partner to leading grocery retailers around the world. Co-founded in 2015, it offers an end-to-end solution that transforms the retail experience by enriching the retail data and allowing retailers to build better and new ways to improve the health of shoppers. Furthermore, they work with an advisory panel of world-leading health and nutrition experts to ensure the latest scientific knowledge is integrated into the technology’s DNA.
The company started in the UK, partnering with retailers like Tesco, to provide lifestyle and dietary search filters for online shopping. Since 2018 it has expanded to other countries like Australia, the Netherlands and the US, with 94% of app users stated that Spoon Guru makes finding the right food easier, and 89% saying it has improved their quality of life.
Spoon Guru's future looks promising. Its latest study found that 25% of British & American consumers are opting for sustainable diets, with nearly a third urging retailers for more help choosing plant-based foods. In addition, the growing trend towards online grocery shopping brings more relevance to health-tech solutions like this, especially when only 1 in 4 consumers believe that supermarkets are doing enough to support their health.
This was reflected in the last funding round, as the food-tech secured a multi-million investment through the venture capital arm of Australian retailer, Woolworths Group. The investment will be used to expand Spoon Guru’s footprint with retailers across APAC, North America and Europe, at a time when governments are putting a greater focus on the importance of food and health to boost national health.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- We are hands on - we work with you to deliver – all the way
- We are partners - We don’t just sell solutions – we work with you to build trust over time and create long-term partnerships.We share our knowledge and experience to help you meet your commercial objectives.
- We are progressive - we use technology that is easy to integrate and built to scale. Our platform helps you understand your customers – and ensures your customers can easily discover what they love.
Funding (1 round)
Oct 2020
$4m
SERIES A
Total funding: $4m
This company has top investors
Leadership
Markus Stripf
(CPMO)Former Warner Music Group MD, 15 years’ experience at the forefront of the music and grocery business’ transition into digital.
Tim Allen
(Co-CEO)Lawyer and commercial leader, managing deals at the forefront of the grocery industry digital transformation.
Simon Oregan
(CTO)Former experience include as a Technical Director and as a Program and Lead Architect prior to founding Spoon Guru.
Diversity, Equity & Inclusion at Spoon Guru
Rod Bailey (HR Manager)
- Spoon Guru is dedicated to encouraging an equal, diverse and inclusive culture among our workforce and eliminate discrimination
- Our aim is to ensure that our organisation is truly representative of all sections of society, our whole workforce and job applicants are given equal opportunities and for each employee to feel valued, respected and able to give their best
- Spoon Guru is also committed against unlawful discrimination of clients and candidates and for calling out discrimination where we see it, including in our clients or candidates
- This policy reinforces our commitment to:
- Provide equality, fairness and respect for all employees, no matter whether they are part-time, full-time, or temporary
- Not unlawfully discriminate or provide less favourable facilities or treatment on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation. Protected characteristics under the Equality Act 2010
- Oppose and avoid all forms of unlawful and unfair discrimination. This includes in pay and benefits, terms and conditions of employment, dealing with grievances and discipline, dismissal, redundancy, leave for parents, requests for flexible working, and selection for employment, promotion, training or other developmental opportunities
- Help and encourage all employees to develop their full potential and utilise their unique talents
- Spoon Guru’s commitments:
- To encourage equality, diversity and inclusion in the workplace, which Spoon Guru believes is good practice and makes sound business sense
- To create a working environment that promotes dignity and respect for all, is free of bullying, harassment, victimisation, intimidation and discrimination, and where individual differences and the contributions of all team members are recognised and valued
- To make training, development, and progression opportunities available to all staff, who will be encouraged to develop their full potential. This way fully utilising their talents and resources and maximising the efficiency of Spoon Guru
- To encourage anyone who feels they have been subject to discrimination to raise their concerns and to take seriously complaints of bullying, harassment, victimisation, intimidation and unlawful discrimination by fellow employees, clients, candidates and any others in the course of Spoon Guru’s work activities so we can apply corrective measures
- Such complaints will be reported, investigated and dealt with under Spoon Guru’s Whistleblower policy, and appropriate action will be taken
- To make decisions concerning staff based on aptitude, ability and merit (apart from in any necessary and limited exemptions and exceptions allowed under the Equality Act)
- To regularly review employment practices and procedures to ensure fairness at all times, and also update them and the policy to take into account changes in the law
- To monitor the make-up of the workforce regarding information such as age, sex, ethnic background, sexual orientation, religion or belief, and disability in encouraging equality, diversity and inclusion, and in meeting the aims and commitments set out in the equality, diversity and inclusion policy
- Spoon Guru will inform all employees that an equality, diversity and inclusion policy is in operation and that they are obligated to comply with its requirements and promote fairness in the workplace
- Spoon Guru’s equality, diversity and inclusion policy is fully supported by senior management and has been agreed with employee representatives
- Our policy will be monitored and reviewed annually to ensure that equality, diversity and inclusion is continually promoted in the workplace
Office
Articles
